New Delhi, India, November 02, 2008 --(PR.com
)-- Zigwheels is revving it up, and how. Times Internet Limited's foray into the online automotive space is already the the 2nd largest Automotive Aggregator Site, according to Comscore's latest data for India (Sep '08).
Comscore puts the total page views by online Indian audience for automotive sites at about 29 million, largely comprising visitors to manufacturer sites, with aggregators pushing the pedal not far behind--finding increasing favour amongst consumers. And in this space, with close to 3 million page views a month, ZigWheels.com's focused content strategy is the preferred engine purr among netizens.
What sets ZigWheels.com apart is the expert speak-- value-added content which gives consumers A-Z knowledge on the car of their choice. As a ZigWheels.com spokesperson put it, their focus is on giving the "informed point of view". What has attracted netizens is also the focus on the latest launches, a feature for some praise from site visitors across categories. It would be fair to say that ZigWheels.com was the first to bring out expert analysis of the newly launched Indica Vista, and Toyota Corolla Altis, as well as in-depth coverage on the Paris Motor Show, with special focus on two new cars about to be launched in India–the Suzuki A Star, and the Hyundai i20.
For the record, ZigWheels.com is also a cross-media offering. It has a weekly print supplement with The Times of India & The Economic Times.