Custom IDX Broker Software Helps Broker Jill Morin Provide Her Clients a Personalized Search Experience

IDX Broker uses its custom IDX solution to speed up the real estate search, saving both realtors and consumers time.

Eugene, OR, November 02, 2008 --( IDX, Inc. is excited to welcome Jill Morin with Crimson Real Estate Company to the expanding database of real estate professionals customizing their websites with the help of IDX Broker. This custom IDX solution makes it possible for Morin to display data from the Triangle MLS (TMLS) in a seamlessly integrated manner on her website. Based in Raleigh, N.C. Morin’s clients can now save their custom created search queries and receive automatic email updates when properties matching their specifications become available on TMLS.

IDX Broker gives Morin’s clients access to easily browse thousands of home listings in TMLS by extracting raw listing data and formatting it to be displayed as an incorporated part of both the search and results pages of Morin’s site. The use of custom CSS and global wrappers allows Morin to maintain her personal branding throughout every page on her website. Custom IDX search tools are prominently displayed on each listing page that provide her clients with links to easily contact the listing agent for more information, schedule a showing, print a flyer, email the property details, pinpoint the property on an interactive map, and calculate likely mortgage payments.

An administrative log-in not only gives Morin the ability to control the look of her website, but also gives her the ability to manage her leads, view statistical updates from TMLS about property additions or removals and price increases or decreases, and traffic reports detailing which pages are being visited most frequently. The custom IDX solution has tools to help Morin increase the visibility of her listings with the use of dynamic title tags for each individual listing, multiplying the chances of her property details being picked up by a major search engine. Morin has exercised her ability to create custom XML codes for her listings as well. Now they can be syndicated to all of the major real estate search engines including Google Base, Trulia, Oodle, REFSN, Zillow, Homescape, Live Deal, Hot Pads, City Cribs, Prop Smart, Gumiyo, Luxury Homes, and RSS Feed.

About Jill Morin
Jill Morin is the President and Broker in charge of the Crimson Real Estate Company. She graduated in 1993 from Southern Connecticut State University with a Bachelor of Science where she majored in Corporate Communications and Elementary Education. Her mother was a top performing real estate agent and her husband Tony has been the Division President of Sales and Business Development of Biltmore Homes since 2000. She acquired her North Carolina Real Estate Sales Agent License in 1997 followed by her North Carolina Real Estate Broker License in 2000. Her achievements include the Silver Marketing Specialist MAME (Major Achievements in Marketing Excellence) award to her in 2002 by the Triangle Sales & Marketing Council and earning the designations of CMP (Certified Marketing Professional), CSP (Certified New Homes Sales Professional), and MIRM (Member, Institute of Residential Marketing) in 2002.

About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 225 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit

IDX, Inc.
Cara Anderson
PO Box 71866
Eugene, OR 97401