London, United Kingdom, November 04, 2008 --(PR.com
)-- Negotialis, parent company of the Negotialis group of marketing companies, today announced it is launching a new company dedicated to providing marketing services to the insurance and financial services sectors.
Ascendis Marketing will be based at the group’s head office in London, and will be a full-service marketing and communications agency offering services from creative design and digital marketing through to PR and business strategy.
Luigi Moccia, who will be named as Managing Director of Ascendis Marketing next month, said: “I am delighted that the group has recognised the importance of marketing within the insurance sector, and I am very excited to be leading the team and showing our company’s commitment to providing innovative and quality marketing services to this interesting and fast-moving industry.”
“The insurance market, one with a lot of heritage, is going through a period of transformation as it tries to shed its image as an antiquated industry into a more modern and corporate one. This, coupled with the insurance market consolidation which is currently occurring, makes marketing and branding increasingly important elements in the success of businesses in the sector”.
Luigi will be joined in senior management by 4 partners who bring with them experience and knowledge in a variety of disciplines and roles. Collectively, the management team will possess over 120 year’s combined experience in marketing and advertising.
The concept for the company stemmed from Luigi’s experience as a Placing Broker in the Lloyd’s market, and although there are a small number of niche agencies who also focus primarily on the insurance sector, the management team firmly believe there is a need for a proactive full-service agency who is flexible enough to fully understand clients and their businesses.
“We aim to become an agency with a difference, thinking out of the box and proactively achieving results so our clients see their investment in marketing exceed their expected returns. I confidently speak on behalf of the entire team at Ascendis Marketing when I say we are all excited at the forthcoming launch, and look forward to what we will be the realization of months of hard work and research”.
A date for the official launch of Ascendis Marketing will be confirmed in August 2008.