Ortus PR and Ortus Events Help Beijing Lightship to Light Up Shanghai Skies with the Lightsign

Ortus PR and Ortus Events help to usher in a new and innovative type of outdoor advertising in the form of the Beijing Lightship Lightsign.

Shanghai, China, November 05, 2008 --(PR.com)-- Ortus PR and Ortus Events played a key role in successfully organizing the event that introduced the Shanghai skyline to a new and innovative form of advertising: in the form of a flying electronic video lightship, which is one of only three in the world.

The Lightship Lightsign is the product of the Beijing Advertising Co., Ltd., a joint venture between the world’s largest airship operator The Lightship Group (TLG), and its Chinese partner, CITIC General Aviation.

During the launch event that took place on the evening of Oct. 31st at Shanghai’s famous Bund waterfront, Ortus PR successfully organized media conferences that attracted major international news outlets such as Reuters, Forbes China, Channelnews Asia, the South China Morning Post, Da Gong Bao, Xinhua News Agency, CCTV, ICS, China Daily, China Business News, and online media sources such as Sohu and Netease among others. A total of approximately 50 media were in attendance during this exciting event. Furthermore, the Beijing Lightship Lightsign Lavida Launch (in collaboration with Shanghai Volkswagen) organized by Ortus Events also generated major media coverage throughout China as well as other major areas of the Asia-Pacific region.

The aim of the event was to introduce a versatile and innovative way of delivering advertising messages to the public in the ever-changing and dynamic Chinese market. Additionally, the flying Lightsign also helps to highlight innovation in the experience that international and local companies alike want to provide to their customers.

The audience was introduced to the majestic flying airship when the push of a lever by VIPs lit up the airship’s video screen to the delight of the guests and Bund visitors alike.

“Coordinating events where there is an aircraft and timing it right is always a delicate affair that requires precision coordination and timing,” commented Catherine Hu, the General Manager of Ortus PR·Ortus Events. “We are glad that we achieved our challenge of introducing the Lightship Lightsign with a bang and helped put our clients’ brand at the forefront, and we are proud to be part of this new experience”.

In October 2008, Ortus PR and Ortus Events were awarded the task of organizing the Beijing Lightship Advertising Company Lightsign Launch in Shanghai. For Ortus PR, the scopes of responsibility included proposing and implementing all public relations activities such as the drafting of press releases, press kit preparations, as well as press conference management and media briefing. In addition, Ortus Events was charged with providing full events management services, which included all relevant concept development, conference venue setup, logistics management, and administrative support.

About Ortus PR & Ortus Events
Ortus Public Relations is a full-service public relations agency that delivers cost-effective and measurable results for our clients in the China market through creative PR initiatives, both strategically and tactically. Ortus Public Relations is a member of Ortus Group.

Ortus Events is a total-solutions provider for event-based communications campaigns in China. From strategic positioning of events to creative concept planning, production execution and implementation and on-site or crisis management, our team of professionals delivers smooth and hassle-free events. Ortus Events is a member of Ortus Group.

A provider of integrated marketing communications (IMC) services in China, Ortus Group consists of four independent agencies: Ortus Advertising, Ortus Public Relations, Ortus Events, and Archiive. With the different areas of specialization, we are able to deliver creative, effective, and intelligent solutions that will make your brand rise above the competition. For more information, please visit our website at: www.ortusgroup.biz

For more information:
Christian Klepp
Ortus Group Shanghai
Tel.:+86 21 6380 6338 ext. 616
Fax: +86 21 6380 6554
Email: christian.klepp@ortusgroup.biz

Ortus Group (Shanghai) Limited
Christian Klepp
+86 21 6380 6338