Taryn Cafiero with Coldwell Banker Enhances Her Website with Custom IDX Broker Search Tools

Customized IDX search tools help both realtors and consumers save time and increase efficiency.

Eugene, OR, November 05, 2008 --(PR.com)-- IDX, Inc. is excited to announce the addition of Taryn Cafiero with Coldwell Banker in Naples, Fla. to the expanding list of real estate professionals choosing to improve the MLS property search process with the addition of IDX Broker software. Clients browsing Cafiero’s website are now able to search thousands of property listings in the Naples MLS (Naples) using customized search categories.

The customizable IDX solution allows the user to decide which categories will be listed on the search page and what options will be displayed. There are five main search categories (basic, advanced or custom, map, address, and listing) are completely customizable to the administrator and each offers their own unique benefit to the consumer. The most comprehensive of these searches is the custom search. On Cafiero’s site she offers options such as scenery, flooring type, and recreation to narrow down results and help the client find their ideal property.

Clients can save their search criteria and be notified by email when properties matching their specifications become available on Naples. IDX Broker provides an administrative log featuring a new lead management page where the user can access client contact information and review search criteria. Other benefits of this administrative dashboard include detailed traffic reports, itemizing the number of times each page on the site is being visited and helping Cafiero to increase her site’s efficiency.

About Taryn Cafiero
“Taryn Cafiero has experienced Naples growth for the past 18 years {and} this knowledge of the Naples communities is essential to her career in real estate. Taryn knows her product and the extensive lifestyle amenities of each development and the unique aspects of each neighborhood. The widow of Eugene Cafiero, a former CEO of Chrysler Corporation in Detroit, Taryn has practically raised her two daughters alone. They are her two best friends in the world. These young women are the pride and joy of their mother’s life. When Taryn takes a break from her professional focus and seeks an active workout, you will find her on the tennis courts in a doubles match, on the links or boating on the Gulf. Always soft spoken and feminine she is in control with her gentle manner. Her background, education and creative talents are expressed as a professional photographer with ten years experience in Manhattan before relocating to Washington, Connecticut where she pursued a career interior designer. This multi-faceted professional combining her passion for photography by capturing her exquisitely decorated rooms to promote her business. Today she applies this expertise as an experienced consultant in the art of staging and photographing residential real estate. Always on the go, she is also a supplier to the marine industry with her personally designed, exclusive linens and soft goods for yachts.”

About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 225 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit www.idxbroker.com.

IDX, Inc.
Cara Anderson
PO Box 71866
Eugene, OR 97401