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henderson bas and Mercedes-Benz Canada Team Up on Web Site


Toronto agency announces the launch of BlueTEC Web site.

Toronto, Canada, November 05, 2008 --(PR.com)-- henderson bas, Canada’s most awarded interactive agency today announced the launch of the Mercedes-Benz BlueTEC Web site. The site can be found at www.mercedes-benz.ca/bluetec.

Incorporating a combination of unique flash, video and rich media components, the site offers the user an array of opportunities to learn how the BlueTEC system works, engine performance benefits, available models equipped with the BlueTEC technology, and the Mercedes-Benz commitment towards a cleaner future.

The BlueTEC site provides insight for the luxury car enthusiast who factors consideration for the environment as a motivating component in their purchase decision. A brief intro video provides an overview of the technology in action, while an interactive water-droplet allows the user to ‘clean’ various elements of the site. A wealth of information for ‘green’ car buyers who seek to arm themselves with critical insights for their next vehicle purchase, the BlueTEC site delivers on every level.

Pieter van der Griend, National Marketing Communications Manager at Mercedes-Benz Canada, notes: “Our BlueTEC technology makes it possible to convert exhaust into harmless nitrogen and water, while at the same time ensuring that the performance of our BlueTEC engines are not compromised. What better way to communicate this great story than through our new microsite!”

Mark Forsyth, Manager of Interactive Marketing and CRM at Mercedes-Benz Canada, notes: “A key motivation towards building the BlueTEC site was to create an informative, yet engaging approach towards developing greater awareness of this exceptionally clean diesel technology.”

“The new technology from Mercedes-Benz is truly visionary and we wanted to ensure that the site represented that belief,” said Dawna Henderson, President & CEO of henderson bas. “For a site that had information as a priority, it’s beautiful creative really symbolized the futuristic and environmentally conscious aspect of the vehicles.”

About Mercedes-Benz Canada

Mercedes-Benz Canada is responsible for the sales, marketing and service of its three brands in Canada; Mercedes-Benz, smart, and Maybach. Headquartered in Toronto, Ontario, Mercedes-Benz Canada employs approximately 1,000 people in 19 locations across Canada. Through a nationwide network of 18 Mercedes-Benz owned retail operations and 39 authorized dealerships, Mercedes-Benz Canada sold 18,547 vehicles in 2007, the best year ever reported for Mercedes-Benz Canada.

About henderson bas:
henderson bas is an interactive advertising agency known for great creative that works. Some of the clients henderson bas’ works with include Capital One, Tim Hortons, Coca-Cola, Molson, Primus, Discovery Channel, Mercedes-Benz, and eBay. Learn more about henderson bas, its services, clients, and work by visiting www.TheNiceAgency.com

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Contact Information
henderson bas
Dawna Henderson
416-977-6660
Contact
www.theniceagency.com

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