acefieldwork Launch FlexiHalls

New technology enables acefieldwork to provide online data collection for hall based surveys at almost any UK location.

London, United Kingdom, November 08, 2008 --( London based research firm, acefieldwork, known for their excellence in field research, has come up trumps with a new technological addition to their resources known as FlexiHalls®.

Until recently, hall tests requiring immediate feedback of data, and therefore utilising online technology, often provided a challenge to field-based researchers due to the lack of suitable venues with high speed internet connections across the UK. Internet cafes or other WiFi-enabled venues, have often been generally unsuitable for the demands of hall tests, can be expensive as compared with offline venues and are often limited to major urban areas.

A new client relationship and project required acefieldwork to revisit its capacity for offering fast and reliable web-based data collection within hall tests throughout the UK. The project in question was ad-testing research; 25 minute survey, 600 respondents, 9 locations including rural spots across the UK.

So what’s it all about? The creation is a mobile hub which connects up to 10 laptops to the internet using a 2Mb wireless connection. It can be used wherever there is a 3G network, meaning acefieldwork is now able to provide online surveys to clients from almost any UK location – and so the term FlexiHall® is born. This technology will help alleviate issues of nationally representative sampling, particularly in rural areas. The benefits of this are huge in terms of savings over traditional methods requiring data processing as well as the obvious benefits of speed in terms of instant downloading of raw data back to a central server.

Speaking about the new FlexiHall® product offering, Shirley Featherstone, acefieldwork Business Development Director explained:

“The introduction of this new technology has given us greater flexibility and reliability in running web surveys for hall tests. The ability to connect a number of laptops to one hub makes this technology incredibly simple to use, but extremely effective at the same time”.

For more information about how FlexiHalls® can work for you, please visit

Emma Bennett
+44 (0)20 7263 9696