Boasts New Look, Opens Bodybuilding Supplement Store, Adds Thousands of Exercise Videos and Images, once a small one man operation, has grown leaps and bounds within the past several years. Now occupying thousands of square feet in Columbia's Industrial Park, Fit Ventures, LLC and are set to take the natural bodybuilding industry by storm.

Columbia, SC, November 11, 2008 --( has setup shop in the bodybuilding supplement industry. Once revered as solely an information destination and community for muscle and fitness enthusiasts, has released a revamped website providing the same great content, hundreds of new videos and images, as well as a store that offers hundreds of bodybuilding products with low prices and fast shipping.

While there have been countless changes and improvements in the new, the most noticeable difference would undoubtedly be the new supplement store. The online store includes hundreds of products from all the popular supplement manufacturers, including BSN, Champion Nutrition, MuscleTech, Optimum Nutrition, Universal Nutrition, and Ultimate Nutrition just to name a few. From the beginning, products offered by will be almost identical in price to those online competitors that have been in business for years.

In addition to offering the lowest prices around, the shipping provided by Muscle and Strength on all products throughout its store is unparalleled by anybody. For only a few dollars, most customers in the United States should receive their ordered supplements within a couple of business days.

When commenting on its shipping policies, Damien Mase, President of’s parent company Fit Ventures, LLC, stated that "…While our prices will always be ridiculously lower than brick and mortar supplement stores, some consumers may opt to purchase supplements through a local store because they don’t want to deal with shipping times. We take this concern out of the equation by offering 2-day or even next day shipping for less than what sales tax normally costs at local stores."

The infrastructure behind the store is a massive warehouse spanning thousands of feet located in Columbia, South Carolina’s premier Industrial Park. Located literally feet away from major shipping hubs of FedEx and USPS, the warehouse acts as a stocking and shipping point for all the products sold on A large office is connected to the warehouse – it’s here where you can find customer support specialists, website technicians, and everyone else that makes Muscle and Strength one of the leading bodybuilding websites on the web today.

About is the web’s most visited natural bodybuilding & fitness website. Founded by Damien Mase almost half a decade ago, the site has grown rapidly from its humble roots – now receiving hundreds of thousands of visitors every month, with over 12,000 members participating in the community.

Fit Ventures, LLC
Shawn Weeks