AltaTerra Sees Solar Employee Purchase Programs as Emerging Trend

Palo Alto, CA, November 13, 2008 --( Solar employee purchase programs are a trend to watch according to new research from AltaTerra Research in Palo Alto, California.

Now available for sale on the AltaTerra website (, the new report titled Solar Employee Purchase Programs: Will Corporate Customers Take It Home? is the solar photovoltaic (PV) industry’s first report to identify and analyze the emerging trend of solar employee purchase programs. The report’s authors define such programs as voluntary employee benefits organized by solar power companies to enable eligible employees of participating employers to purchase residential solar products and services at a reduced cost.

The 24-page report includes information on publicized programs – such as SunPower and HP, SolarCity and eBay, and REC Solar and Safeway – and features profiles of five solar companies that are currently offering solar employee purchase programs. Overall, the report is designed to provide an overview of and outlook for such programs, analysis of typical deal structures, a comparison of successful programs, and a framework for starting a program. It is intended for solar power professionals, especially sales, marketing and business development executives in module manufacturing and installation companies who are interested in generating high-volume residential sales.

For further information, please see the Research Index on

Solar Employee Purchase Programs: Will Corporate Customers Take It Home? is the first publication for sale from AltaTerra Ltd., which was incorporated earlier this year. AltaTerra’s Jon Guice and John King wrote the industry’s first report on power purchase agreements (PPAs), which was published in February 2008.

AltaTerra’s Solar Power Group addresses a variety of topics related to corporate, commercial and large-scale solar power. A case study recounting “the decision-making process and the milestone events leading to HP’s first major on-site solar power installation,” was published last month and is available for free on the AltaTerra Research Network website. Next week, AltaTerra plans to release a new report on completed power purchase agreement (PPA) installations 2003-2008, with projections for 2009. Additional reports are planned on PPA business models and other major trends in the solar industry. AltaTerra Research provides advisory consulting as a complement to its industry research publications.

AltaTerra Research
AltaTerra Research is the research firm focused on environmentally sustainable business and the corporate market for clean technology. With research reports, advisory services and executive education, AltaTerra helps business leaders make informed decisions on sustainability strategies, practices and cleantech solutions. To search our on-line catalog of publicly-available research, summaries of proprietary reports, blogs and industry event listings, please visit the AltaTerra Research Network website at

Anneke Mueller
AltaTerra Research
(212) 537-5044 ext. 683

AltaTerra Ltd
Wendy Barrett