Phil Weir with Morris & Fyrwald Real Estate Displays Integrated MLS Listings Using Custom IDX Broker Software

A custom IDX solution allows clients to personalize searches and help narrow down the results when searching for their ideal property online.

Eugene, OR, November 13, 2008 --( IDX, Inc. is excited to announce the addition of agent Phil Weir to the expanding database of real estate professionals choosing to customize the MLS property search portion of their website with custom Internet Data Exchange (IDX) technology. Potential clients in Aspen, CO and surrounding areas are now able to use advanced categories to create custom search queries for the Aspen Glenwood Springs MLS (AGSMLS). IDX Broker extracts raw property listing data and formats it so that when clients search the information, it is displayed as a seamlessly integrated part of Weir’s website.

Weir’s clients can search listings using five different methods: basic, advanced, map, address, and listing ID. The map search function allows clients to see properties for sale pinpointed on an interactive satellite, terrain, or street view map powered by Google Maps so that they can judge the relativity of major roads, landmarks, and other cities to the property they are considering. Custom IDX tools on each listing detail page help clients to link quickly to contact the agent to request more information, schedule a showing, map the property, print a flyer, email property details, and calculate likely mortgage payments.

IDX Broker offers Weir a plethora of tools to help him manage his business more efficiently including the ability to edit his custom CSS and global wrappers in order to completely control the look of his website and maintain his unique branding throughout all of his pages. Through this administrative log-in, Weir can access new lead contact information, create custom XML codes for syndication to popular real estate search websites, and keep an eye on the amount of additions and removals from AGSMLS as well as the overall amount of price increase and decreases. This custom IDX solution also displays traffic reports detailing which pages on Weirs site are being viewed most frequently, giving him the tools and information he needs to increase the likelihood of a client purchasing a property.

About Phil Weir
“After traveling the world, I've decided to make the Roaring Fork Valley my home again. My Colorado roots run deep -- I spent the late 70s and 80s in Aspen. I worked as a broker for or a number of firms including Coates, Reid, and Waldron. Before arriving in Aspen, I'd had great success in the restaurant and nightclub business – owning Whiskey River in Dallas with Willie Nelson. In Aspen I opened the Cantina and owned the Silver City Grill. I also served in Aspen Mountain Rescue. I spent a number of years instructing tourists [in Roatan, an island in the western Caribbean] and then became a PADI Course Director teaching other dive professionals to become instructors. I built the most successful real estate company on the island, Roatan Life Real Estate. I was a founding member of the Roatan Realtor's Association, and served as its president until moving back to the Roaring Fork Valley. My wife Pati, whom I met and married in Roatan, keeps me grounded and keeps me smiling. My kids, Ashley and Robbie amaze me with their boundless energy and their ability to share it with everyone around them.”

About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 225 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit

IDX, Inc.
Cara Anderson
PO Box 71866
Eugene, OR 97401