New Site Design Streamlines Search, Brings More Subscribers

Users benefit from improved search and browsing functionality, expanded collections, user feedback feature, and increased value at

Provo, UT, November 13, 2008 --( Finding ancestors recently became easier at The site has launched a new site design with improved search and browsing functionality, expanded collections, added user feedback feature, and increased value to users.

“Finding an ancestor within a collection that includes 1.2 billion names across more than 11,000 databases can at times feel like finding a needle in a haystack. That’s not the experience wants for its guests and customers, which is why we have given a facelift,” said Jim Ericson, VP Marketing,, Inc.

One of the major changes to the site is a new user interface, which allows individuals to access and navigate the site easier and faster. For example, with the old site, a search for content in Italy would mean searching individually through each Italian database to find results. Now, with one click, users can search all the Italian databases on the site. Another new feature is that individuals can now select the type of record they would like to search, with choices ranging from census records to family trees to marriage, birth, and death records.

The View All Databases link has also been improved. In the past, when users clicked this link, they would get an alphabetical list of the titles of thousands of databases. Users would have to know the title of the database to locate their ancestors. Now, when users click on the View All Databases link, they are able to easily select the record type they would like to view, in the place or location where they believe their ancestors’ records may be located.

These site changes also come as the company is getting ready to launch several new, premier collections to, which include the American Genealogical Biographical Index (AGBI), the Brenner Collection of more than 4.5 million German vital records, the largest collection of international newspapers, and other key international collections. Meanwhile continues to negotiate contracts for other notable collections from premier publishers, societies, and organizations.

The prices of annual subscriptions to have also been reduced by 20 percent to address the increased financial pressures facing many genealogists. An annual subscription to unlimited site access to more than 1.2 billion names now costs an effective monthly rate of only $9.95.
“Tough economic conditions shouldn’t prevent devoted genealogists from tracing their family trees and discovering their roots online,” explained Ericson.

“These major enhancements, along with all the upcoming content additions, have already started to have an impact. The rate of people signing up for the site has doubled, which will benefit our users, as well as our content partners, and affiliates,” said Paul Allen, CEO, wants to be as responsive to its customers as possible. To aid in this goal, has added several new feedback features. Users can now provide feedback on the site, vote on the features they want the most, and view improvements that are currently in process. If they choose, they can also be notified when errors have been fixed, or when new features have been added to the site. The url to provide this feedback is

Users can also communicate to the content they want indexed as well. Using new content request features on the site, individuals can specify the type of content they want, and the countries in which they are the most interested. The url to provide this feedback on content is

“This is a great tool that allows the community to tell us what they want, rather than us deciding what is most important. Users will now determine the type of content we go after and scan. It’s a very organized system that puts our users in charge,” Allen said.


About, Inc., Inc. is a family of services that includes,,, and the We’re Related and My Family applications on Facebook. The focus of the company is to provide innovative tools to connect families., Inc. has more than 3.4 million unique global visitors each month and 27.3 million page views per month. has more than 1.2 billion names in 11,000 databases. New content is also added every business day. We’re Related is one of the fastest growing social networks for genealogists. We’re Related is a family-based application on that allows individuals to find relatives on Facebook, connect with friends and family members, build family trees, and share news and photos. My Family is a great way for people to express themselves and to share interesting characteristics about their family with those they connect with on social platforms.
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Whitney Ransom McGowan