BlueStar Launches New Global Website

Improved usability to support BlueStar’s existing easy-to-use e-commerce site.

Florence, KY, November 13, 2008 --( BlueStar, the leading global innovator in solutions-based distribution for Auto ID, Point-of-Sale, Mobility, and RFID products, introduces its newly designed website,, that goes live today, November 10, 2008.

Designed to extend reach to VARs across the globe, features:

-Multi-region and multi-language support
-Rich media pre-sales education
-Easy site-wide access to BlueStore
-Up-to-the-minute RSS news feeds and product updates
-Site-wide search engine
-Easy-to-use BlueStore product search and e-commerce platform

The site is organized to provide quick and direct access to all of these resources for BlueStar customers. Additionally, the newly developed site-wide search engine is available for deeper searches.

The new combines all of the regional properties into one website with one destination for BlueStar’s customers and internal support staff. “By developing an easy to use multi-regional Web platform, we allow our regional marketing teams to respond quickly to market changes,” says BlueStar Marcom Manager, Tracey Lugo. “We can now provide relevant and timely product and industry information to our customer base on a moment’s notice, across the globe.”

BlueStar customers will have the same, easy access to the company’s online ordering and information tool, BlueStore, which has not changed in the way it operates. Site visitors can enter BlueStore from any page on the new website and use the tool’s features such as: a manufacturer catalog, a user-managed favorites list, an enhanced shopping cart, order tracking, order management, accounting, customer pricing, and viewing availability.

" was created specifically for our online audience of Value-Added Resellers,” says Vice President of Marketing, Mark Fraker. “The website will help make BlueStar’s extensive resources more attractive and accessible to a global audience of Point-of-Sale, bar coding, data collection, radio frequency identification (RFID), and wireless mobility VARs.”

Visit to see the new site, learn more about BlueStar, or to become a BlueStar reseller.

About BlueStar
BlueStar is a leading global solutions-based distributor of Point-of-Sale, bar coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. For more information about BlueStar, please contact a BlueStar Account Executive or log on to

Kacey King