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Fox Searchlight, A&E Network First to Launch on Xtreme Widget's "LINK-UP" Platform

LINK-UP Technology Provides One-Click Access to Studio/TV Network’s Complete Library of Widgets.

Los Angeles, CA, November 14, 2008 --( Xtreme Widgets, a division of The Visionaire Group, Inc., takes online branding to new heights with the release of its LINK-UP Widget Platform. Appealing to movie studios and television networks alike for the platform’s cross-promotional economy, LINK-UP officially launches in concert with online campaigns for Fox Searchlight’s upcoming release of “Notorious” and A&E Network’s recent rebrand and is already tracking to strong initial success. Other Hollywood studios already signed to release on the LINK-UP platform include Lionsgate and Paramount Vantage.

“Connecting all of our series widgets together as a network and exposing our viewers and their friends to all of our shows is an extremely valuable promotional tool. When someone engages with our ‘Paranormal State’ widget, they can also see our daily primetime schedule in addition to all of the widgets for our other franchises,” says Melissa Hudson, Director of Digital Marketing, A&E.

With Patent Pending technology developed exclusively by Xtreme Widgets, when users install any one of a client’s widgets on their blog, Facebook/MySpace profile or desktop, that widget also carries with it one-click access to all the company’s other widgets. In essence, a user grabs one widget and they get them all.

Xtreme Widgets has already seen the technology deliver 100% plus increases in traffic to widgets in LINK-UP solely due to ‘spillover’ from other widget campaigns and they expect these numbers to grow as clients continue expanding their stable of widgets and other digital promotions.

Dimitry Ioffe, CEO of The Visionaire Group explains, “LINK-UP is perfect for any company with a stable of brands because the technology provides a viral head start by allowing you to leverage users you have already acquired with past widgets. It’s an intrinsically efficient cross-branding tool for our clients’ digital marketing campaigns as you can connect widget users not only to other widgets, but micro-sites, sweepstakes and any other kind of digital promotion,” adds Ioffe.

For LINK-UP samples (jpgs and current widgets using the technology), please visit

About Xtreme Widgets
Xtreme Widgets, a division of The Visionaire Group, Inc., is an award-winning full-service widget studio that creates, distributes and tracks branded viral content. Featuring the first-of-its-kind Widget Distribution Planning across multiple widget ad networks and the release of its proprietary LINK-UP network platform widget, Xtreme Widgets continues to lead the industry in global innovation. Servicing a medley of top-tier media and corporate clients, the company integrates the expertise from its fellow divisions, Hybrid Studio with its emphasis on groundbreaking website design and Media Banners, a specialist in trendsetting Rich Media banner campaigns. For more information about Xtreme Widgets, please visit or its parent company, The Visionaire Group, at

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The Visionaire Group
Brian Pettigrew

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