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henderson bas Announces Major Social Media Campaign for Tim Hortons

Toronto agency launches “Every Cup Tells a Story” Web site.

Toronto, Canada, November 15, 2008 --( henderson bas, Canada’s most awarded interactive agency announced the launch of the Tim Hortons Every Cup Tells a Story Web site. The site can be found at

The new experience rich site celebrates the connection customers have with Tim Hortons. Over the years, Tim Hortons has received many letters and photos from customers sharing what the brand has meant to them.

To celebrate Tim Hortons’ relationship with their customers, was created to allow everyone to tell their own Tim Hortons stories.

To help build an online community, the foundation of the site features many elements of popular social media. Consumers are encouraged to share their special Tim Hortons stories online in text, photos and video. Community members can rate and comment on these stories as well as share their stories on Facebook with direct posting capabilities and send them to a friend by email.

The site uses tag cloud interfaces to enhance the organic, user-generated qualities of the site by visually representing the popularity of a key word. This allows users to quickly zoom in on stories that may hold interest for them and see what other users are talking about. The visually arresting navigation and fresh, clean look personify Tim Hortons and provides the perfect way for customers to deepen their relationship with the iconic Canadian brand.

“Warm and inviting this site truly feels like a community and really encourages you to share your feelings about Tim Hortons,” said Dawna Henderson, President & CEO of henderson bas. “Throw in the latest and greatest in social media, and you get the perfect place for people to share their Tim Hortons experiences.”

About henderson bas:
henderson bas is an interactive advertising agency known for great creative that works. Some of the clients henderson bas’ works with include Nestle, Tim Hortons, Coca-Cola, Molson, Primus, Discovery Channel, ING Direct, Mercedes-Benz, and eBay. Learn more about henderson bas, its services, clients, and work by visiting

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henderson bas
Dawna Henderson

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