mRELEVANCE Creates Award Winning Interactive Marketing Campaigns
Heron Bay Golf and Country Club's Online Marketing wins Silver OBIE Award. For the second consecutive year, mRELEVANCE, LLC has created an award-winning Internet marketing campaign. Their work for Minerva Properties' Heron Bay Golf and Country Club was recognized with a silver OBIE award from the Greater Atlanta Home Builders Association for Best Interactive Marketing.
Atlanta, GA, November 15, 2008 --(PR.com)-- For the second consecutive year, mRELEVANCE, LLC has created an award-winning Internet marketing campaign. Their work for Minerva Properties' Heron Bay Golf and Country Club was recognized Saturday night with a silver OBIE award from the Greater Atlanta Home Builders Association in the Best E-marketing – Best Interactive Application category. The OBIE Award recognitions are the highest that can be bestowed upon new home building industry members in Atlanta.
The interactive campaign for Heron Bay Golf and Country Club included a number interactive marketing tactics designed to work together and create online synergy through Web 2.0 and ultimately drive traffic to the Heron Bay website. Tactics include an informational video and CD, three blogs, a series of eblasts and a restructure of online registration forms to make information requests easier and more streamlined. An online mascot, “Henry the Heron,” a great blue heron is used in multiple online approaches including a blog and MySpace page created specifically for the campaign.
“With the current state of the housing market, the Heron Bay marketing team was tasked with the goal of creating a cost-effective, impactful campaign,” said Lisa Brutvan, President of Focused Market Solutions, a real-estate advisory firm, which manages the marketing program for Heron Bay Golf and Country Club. “One of the greatest challenges in marketing a master-planned community is that marketing efforts must target a broad market, appealing to all price points and different life stages. This initiative was designed to reach a broad audience through a low cost high return on investment medium. I would like to extend our thanks to the team at mRelevance and RearView Advertising for their collaboration with us on this award-winning campaign.”
mRELEVANCE, LLC won the Gold award in this category in 2007 for www.AtlantaRealEstateForum.com, a blog dedicated to promoting Atlanta real estate trends and news.
The Sales and Marketing Council of the HBA presents its annual OBIE Awards every November. The OBIE Awards began in 1980 and have grown throughout the years to now feature more than 100 building, remodeling, marketing and personal achievement categories in which to be recognized. Since becoming eligible in 2004, the Silver Award won this year by Heron Bay Golf & Country Club represents the community’s sixth such award in a variety of categories, including the prestigious Community of the Year Award won in 2005.
About Heron Bay Golf & Country Club
Named the “Community of the Year” in 2005 by the Greater Atlanta Homebuilders Association, and awarded the 2006 Grand Award for Outstanding Development by the Georgia Urban Forest Council, Heron Bay Golf & Country Club, developed by Minerva Properties, is a master-planned community that is setting new standards for development in the Atlanta marketplace. Heron Bay includes a variety of neighborhoods designed for every life stage and features a full complement of unparalleled amenities in a resort-like setting in Locust Grove, Ga., just south of Atlanta. For more information, visit www.heronbayinfo.com or call 770-957-5633.
About mRELEVANCE, LLC:
mRELEVANCE, LLC, is a public relations, Internet marketing and social media firm designed to meet client needs in a changing marketplace by building online and off line relationships that are relevant to client success. Combining the talents and resources of public relations and social media firm Flammer Relations with the power of Internet marketing services at MLC New Home Marketing, mRELEVANCE implements a combination of traditional PR services and up-to-date Web 2.0 tools (e-mail marketing, search engine optimization, social media and others) to create relevant results for clients.
With offices in Atlanta and Chicago, marketing RELEVANCE can connect your company with buyers and build relevant relationships nationwide. For more information, visit www.mRELEVANCE.com or call 770-383-3360 or 847-259-7312.
“…mRELEVANCE…because all MARKETING should be RELEVANT…”
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The interactive campaign for Heron Bay Golf and Country Club included a number interactive marketing tactics designed to work together and create online synergy through Web 2.0 and ultimately drive traffic to the Heron Bay website. Tactics include an informational video and CD, three blogs, a series of eblasts and a restructure of online registration forms to make information requests easier and more streamlined. An online mascot, “Henry the Heron,” a great blue heron is used in multiple online approaches including a blog and MySpace page created specifically for the campaign.
“With the current state of the housing market, the Heron Bay marketing team was tasked with the goal of creating a cost-effective, impactful campaign,” said Lisa Brutvan, President of Focused Market Solutions, a real-estate advisory firm, which manages the marketing program for Heron Bay Golf and Country Club. “One of the greatest challenges in marketing a master-planned community is that marketing efforts must target a broad market, appealing to all price points and different life stages. This initiative was designed to reach a broad audience through a low cost high return on investment medium. I would like to extend our thanks to the team at mRelevance and RearView Advertising for their collaboration with us on this award-winning campaign.”
mRELEVANCE, LLC won the Gold award in this category in 2007 for www.AtlantaRealEstateForum.com, a blog dedicated to promoting Atlanta real estate trends and news.
The Sales and Marketing Council of the HBA presents its annual OBIE Awards every November. The OBIE Awards began in 1980 and have grown throughout the years to now feature more than 100 building, remodeling, marketing and personal achievement categories in which to be recognized. Since becoming eligible in 2004, the Silver Award won this year by Heron Bay Golf & Country Club represents the community’s sixth such award in a variety of categories, including the prestigious Community of the Year Award won in 2005.
About Heron Bay Golf & Country Club
Named the “Community of the Year” in 2005 by the Greater Atlanta Homebuilders Association, and awarded the 2006 Grand Award for Outstanding Development by the Georgia Urban Forest Council, Heron Bay Golf & Country Club, developed by Minerva Properties, is a master-planned community that is setting new standards for development in the Atlanta marketplace. Heron Bay includes a variety of neighborhoods designed for every life stage and features a full complement of unparalleled amenities in a resort-like setting in Locust Grove, Ga., just south of Atlanta. For more information, visit www.heronbayinfo.com or call 770-957-5633.
About mRELEVANCE, LLC:
mRELEVANCE, LLC, is a public relations, Internet marketing and social media firm designed to meet client needs in a changing marketplace by building online and off line relationships that are relevant to client success. Combining the talents and resources of public relations and social media firm Flammer Relations with the power of Internet marketing services at MLC New Home Marketing, mRELEVANCE implements a combination of traditional PR services and up-to-date Web 2.0 tools (e-mail marketing, search engine optimization, social media and others) to create relevant results for clients.
With offices in Atlanta and Chicago, marketing RELEVANCE can connect your company with buyers and build relevant relationships nationwide. For more information, visit www.mRELEVANCE.com or call 770-383-3360 or 847-259-7312.
“…mRELEVANCE…because all MARKETING should be RELEVANT…”
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Contact
mRELEVANCE, LLC
Carol Flammer
770-383-3360
www.mRELEVANCE.com
Carol Flammer
770-383-3360
www.mRELEVANCE.com
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