BlueStar Continues Expansion in Latin America

Company adds in-country inventory and key personnel.

Florence, KY, November 16, 2008 --( BlueStar, the leading innovator in solutions-based distribution for Auto ID, Point-of-Sale, Mobility, and RFID products, is introducing its Latin American business-development program and expansion of in-country inventory.

Native Colombian Susana Esperanza Fonseca Gonzalez joins BlueStar’s Latin American business-development program with 13 years’ management experience in the IT and marketing sectors. Prior to joining the BlueStar team, Fonseca served as Product Manager, Commercial Agent, and Projects Engineer in the electronic distribution B2B industry. Her knowledge in software, data capture, and bar code and mobility technology provides able-bodied support for BlueStar current and potential customers in Colombia.

In addition, BlueStar has added Chiléan team member Ricardo Avelino Pineda Calisto. Pineda will serve as BlueStar Business Development Manager for the country of Chilé. Pineda comes to BlueStar with 13 years’ professional experience as Product Manager and Brand Manager of Point-of-Sale and bar code technology, and will help BlueStar support further penetration into the Chliéan AIDC and POS vertical markets.

“Adding personnel as well as inventory in certain influential Latin American countries is key to our continued growth in the region—not only with Motorola products, but with others as well—in all important fast-growing markets in Latin America,” says Bill Nix, BlueStar Director of Global Sales & Marketing.

About BlueStar Latin America
BlueStar has become the number one option for distribution in Latin America. Representing more than sixty vendors of AIDC and POS products, BlueStar Latin America offers inventory from its warehouse located in Miami, FL. The company ships to more than thirty countries in the Latin America region every day. For more information, visit:

About BlueStar
BlueStar is a leading global solutions-based distributor of Point-of-Sale, bar coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. For more information about BlueStar, please contact a BlueStar Account Executive or log on to

Kacey King