Howcast Launches First iPhone Application for How-To Videos

Application to Provide Consumers with How-To Videos and Guides Wherever, Whenever They Need To Learn How.

New York, NY, November 16, 2008 --( Howcast Media announced the launch of the first iPhone application tailored to showcase "how-to" instructional video content today. Howcast for iPhone™ ( is a free application available from the iTunes App Store, which provides consumers with the ability to watch useful how-to videos, whenever and wherever they need to learn how. From on-the-spot dating and fashion tips to recipes and travel advice, Howcast for iPhone puts the power of knowledge in the hands of consumers.

Howcast for iPhone™
Howcast for iPhone is the first dedicated iPhone application to create a comprehensive, mobile how-to video solution for consumers, providing access to videos shown on—all at the touch of a finger. Aided by powerful search capabilities, iPhone users can easily find a video to show them how to do just about anything.

Howcast for iPhone also offers convenient quick links to popular featured and recently added videos on, introducing users to new, topical how-to videos that show them everything, from How to Get Free Movie Tickets to How to Use Your Cell Phone As a Wingman. For a bit of fun, users can give their iPhone a gentle shake to watch and learn how to do something completely new.

"Sometimes you’re just not near a computer when you need to learn how to do something—like when you need to figure out which color cable to use when jump-starting your car,” says Sanjay Raman, Howcast co-founder and Vice President of Product Development. “That’s why we wanted to build a really useful how-to video app for the iPhone – so consumers could find what they need to know regardless of where they might be."

About Howcast Media, Inc.
Recently named a top web site of 2008 by both TIME and PC Magazine, engages consumers to watch and share free, useful how-to videos and guides produced in-house at Howcast Studios as well as by innovative media partners, trusted brands and individual contributors. Howcast Studios produces useful, engaging how-to videos while also enabling up-and-coming filmmakers and students to gain experience and build real careers by making professional video with guidance in the Howcast Emerging Filmmakers Program.

To show consumers how-to videos wherever, whenever they need to learn how, Howcast offers the best digital instructional experiences from to Howcast for iPhone™, while partnering with leading web sites as well as home- and mobile-video providers. Howcast also offers marketers innovative, relevant “how-to” video advertising solutions.

Contact: Tessa Barrera
Communications Manager

Howcast Media
Tessa Barrera