Fight Global Warming by Planting Trees on Pet Earth

GoPlanit’s new iPhone application, Pet Earth, is a virtual pet game that will donate a portion of its proceeds to planting more trees worldwide.

San Francisco, CA, November 16, 2008 --(, the social travel planning tool that launched at this year’s TechCrunch 50 Conference, has now launched its iPhone application, Pet Earth. Pet Earth is a virtual pet game where users fix disasters and catch polluters to earn trees. These trees can then be planted to maintain and grow the pet. Planting trees on Pet Earth will also plant real trees worldwide because a portion of the sales and ad revenue will be donated to the Arbor Day Foundation and Trees for the Future.

The game begins with the adoption of a loveable 6 sextillion kilogram pet with plenty of quirks. For one, disasters on Pet Earth decrease its health and need to be addressed. Each disaster is a different mini-game that requires a certain action to be taken to mitigate the damage. Once the disaster has been resolved, trees are earned based on the magnitude and the response time.

Catching polluters is also important. Track the polluters to their secret hideouts by following clues in the form of geography trivia questions. Once a polluter is captured, money will be awarded. The money can be used to purchase items from the Earth store for Pet Earth.

Planting trees make a world of difference both for Pet Earth and in real-life. One tree can absorb over 50 pounds of carbon dioxide per year, replacing it with life-giving oxygen. Trees also provide shade, block cold winds, attract birds and wildlife, prevent soil erosion, and clean our water. That’s why GoPlanit will donate a portion of sales and ad revenue to assisting the goals of the Arbor Day Foundation and Trees for the Future.

They want to do their part to plant and nurture trees for future generations. So, please support the cause by downloading the Pet Earth or Pet Earth Lite iPhone applications today.

About GoPlanit:
Based in San Francisco, GoPlanit was founded in August 2007. GoPlanit is the one-click travel planner that’s useful on the go. Travel planning can be very frustrating and time-consuming. One can spend weeks or even months researching details, organizing travel plans, and communicating with friends, family and other travelers. GoPlanit helps simplify the process – saving you time, money and aggravation when planning your trips. Please contact us at and visit us at

About the Arbor Day Foundation:
The Arbor Day Foundation is a million-member non-profit conservation and education organization with a mission of inspiring people to plant, nurture, and celebrate trees. More information about the Foundation and its programs can be found at

About Trees for the Future:
Since 1989, Trees for the Future has been helping communities around the world plant trees. Through seed distribution, agroforestry training, and our country programs, we have empowered rural groups to restore tree cover to their lands. Planting trees protects the environment and helps to preserve traditional livelihoods and cultures for generations.

Jimmy Ku