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Brits Determined to Have Jolly Christmas


Photobox and YouGov confidence survey reveals it’s not all ‘doom and gloom’ for Christmas shopping this year.

London, United Kingdom, November 22, 2008 --(PR.com)-- Despite the financial downturn and credit crunch hype, it appears that Brits are determined to have a memorable Christmas this year. Photobox.co.uk, the UK’s leading online destination for personalised photo gifts, commissioned a YouGov survey looking into the Great British public’s views on how they will spend this Christmas.

As reported last week by The Press Association, online shopping in the UK is up 15% to date on last year’s figures for the pre-Christmas period. Photobox’s sales are already shattering the online spending trend.

Mark Chapman, Managing Director at Photobox said: “The run up to Christmas is busier this year than ever before. Customers are going crazy for our expanded range of personalised Christmas gifts. Even though the masses are reportedly watching their pennies – our sales prove that personalised gifts are becoming increasingly popular and more precious to the recipient than expensive high street gifts.”

According to the findings in the Great British Christmas survey, just a third GB men (31%) said they will consider cutting down the number of people they are buying gifts for– which means the vast majority of GB husbands and boyfriends will be spending hard to please. Meanwhile, a staggering 43% of women in the GB are slimming down their seasonal shopping list by cutting the number of people buying gifts for – suggesting only the closest of friends and family will make the list.

Just under a tenth of Londoners (8%) have decided to cut down on the amount of presents they buy, hoping that the missed recipients won’t even notice the slimmer stocking. North of the border things appear more resilient - with just over a third (41/%) of residents in Central Scotland planning not to adjust their Christmas spending this year. However, just under half (43%) of those surveyed in East Anglia said they may be cutting down on the number of people they purchase gifts for to reduce their festive spend.

In summary, GB shoppers are being cautious about the number of presents they buy – but not the amount they spend. In real terms, many people will actually be better off in the present receiving stakes this year.

With social networking bringing people closer and personalised presents clearly on the rise - turning snaps into unique affordable gifts such as photo books, calendars, diaries, T-shirts, mugs and greeting cards has never been easier.

Visit www.photobox.co.uk and discover a wealth of gifts and greeting card options to make your loved ones smile with glee this Christmas.

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All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1971 adults. Fieldwork was undertaken between 29th - 31st October 2008. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

To request further information or regional statistics please contact the Photobox press office at Custard PR. Further releases will be issued in the coming weeks utilising additional findings of the research.

Please contact Custard PR:
Photobox@custardpr.com
+44 (0)20 7494 6595

About Photobox
Photobox is the leading online photo service in the UK where it pioneered online printing, storing, sharing, community and publishing services for digital photos before extending its range to innovative products such as photo books, calendars, and greeting cards.

The company merged with Photoways, the leading French service, in April 2006 thereby creating the European market leader with over 5 million members and nearly 200 million photo prints in 2007. The group is backed by leading Venture Capital firms Index Ventures, Highland Capital and HarbourVest. Stan Laurent, formerly Chief Operating Officer at AOL Europe, is President and CEO and Mark Chapman, co-founder of Photobox, is Managing Director of the UK business.
Contact Information
Photobox
Clare Knight
0207 494 6588
Contact
www.custardpr.com

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