Marketing Webinar to Help Businesses in a Downturn Economy - 42 Rules Authors Share Marketing & Social Media Tips

Los Gatos, CA, November 22, 2008 --(PR.com)-- Despite the downturn economy, California based marketers Laura Lowell and Jennifer L. Jacobson are optimistic about the future of marketing, provided businesses learn how to pair traditional marketing theory with social media. As presenters at the BrightTalk.com Conversational Marketing Summit, Lowell and Jacobson plan on sharing seven easy-to-follow tips for more effective marketing campaigns. Lowell's book, 42 Rules of Marketing, published by SuperStar Press is the inspiration for the webinar. Rules from Lowell's book like, Get to Know Your Customers, and Admit When You Make a Mistake are paired with rules like The Internet is an Interactive, Evolving Environment, and Create Positive Advertising and Viral Behavior from Jacobson's upcoming book 42 Rules of Social Media for Business.

"These days, businesses are looking for creative and cost effective ways to attract customers," Jacobson says. "This webinar is about sharing seven basic tips that can immediately help businesses increase the effectiveness of their marketing efforts. Since the webinar is hosted through BrightTalk.com, it is free for anyone to attend online, or view at a later time."

Let Your Customers do the Talking: 7 Tips for Conversational Marketing, can be seen by copying and pasting the following link into your browser menu: http://www.brighttalk.com/webcasts/1515/attend

About Laura Lowell:
A proven Silicon Valley marketer, Laura has held executive positions with Hewlett-Packard, Intel, and IBM. WIth an MBA in International Relationships form UC Berkeley's Haas School of Business, Laura strives to help companies convey the right message at the right time, to the right customers. Laura wrote 42 Rules of Marketing for savvy marketers who needed, "a little guidance in their journey. Marketing is fun," Laura says, "but if you don't have clear objectives, and a good roadmap, it's easy to get lost." Today, Laura heads Impact Marketing Group and lives in Los Gatos with her husband and two daughters.

About Jennifer Jacobson:
Jennifer Jacobson is the founder of Jacobson Communication (www.jacobsoncommunication.com) and has spent her working life helping organizations and individuals generate positive public awareness. Specializing in “stealth media”, creation Jennifer has produced commercials, online communications campaigns, and press relationships for many companies including Impact Marketing Group, Furl.net, MerchantCircleand The Personal News Network. Jennifer holds a Master’s Degree in Broadcast Communication Arts from San Francisco State University and currently resides in Northern California.

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