Small Businesses: Keep Ad Budgets Intact During a Recession

For small businesses everywhere, the recession has resulted in some serious belt-tightening. Advertising is usually the first line item to go - and that's a huge mistake for small businesses.

Atlanta, GA, November 22, 2008 --( For small businesses everywhere, the recession has resulted in serious belt-tightening activity. Fretting about the all-important budget, many business owners are desperately trying to find ways to trim excess spending just to say afloat during this difficult economic time.

One budget line item always under scrutiny during a recession is advertising. While cutting ad spending seems to be the surest way to siphon extra funds to other areas, reports show it is actually one of the worst things owners can do right now.

"I've talked to several business owners recently, and when it comes to their recession budgets, ad spending always gets cut," says Zoë Courtman-Smith, an Atlanta-area consultant and owner of copywriting firm "Unfortunately, it's a bad move. Cutting advertising in a recession can doom a business to failure down the line."

Courtman-Smith came across the situation so many times she began researching the trend while consulting for her clients. She has compiled her findings in a free report, available to small businesses at her site, One of the more startling findings included in the report is that businesses that cut ad spending in a recession continued to lose profits even after the economy improved. Those that increased ad spending? They continued to increase profits, even well after the recession ended.

"This is make-or-break time for a lot of businesses," she said. "One bad budget choice could have a serious impact—we're talking consequences that could resonate years from now, and ultimately cost some owners their businesses."

Businesses can still advertise and save money, however, by using less expensive marketing methods such as hiring a freelance copywriter to create online ads, email newsletters, postcard mailers and press releases. Courtman-Smith charges just $35/hour for projects - saving clients thousands on big, pricey advertising firms. "There are plenty of ways to advertise cheaply, and oftentimes they're unusual, innovative ways that actually get more attention," she says.

To learn about some inexpensive ways to advertise and get tips to recession-proof a small business, get the free report at Courtman CopyWorks: "Using a Recession to your Advantage," available at

About Courtman CopyWorks

Courtman CopyWorks is a freelance writing and consulting firm near Atlanta, Ga., helping businesses grow their brands and meet their goals through dynamic, effective and powerful marketing and advertising copywriting. or (404) 580-6048.

Courtman CopyWorks
Zoe Courtman-Smith