Employee Engagement Drives Sales Results in Tight Economy

Companies can now leverage employee engagement survey data to improve retention and drive sales process improvements through a new partnership between Quantum Market Research and the Customer Research Center.

New York, NY, November 24, 2008 --(PR.com)-- Maintaining sales momentum during this global economic downturn requires companies to maintain extraordinarily high levels of employee engagement. Employee engagement surveys from Quantum Market Research -- the company behind Best Places to Work contests in over 40 metro markets -- identify disengaged employees as a leading factor in declining client loyalty and revenue shortfalls.

Quantum Marketing Research (QMR) and the Customer Research Center (CRC) announce a new partnership to help companies combat declining sales. QMR and CRC are joining forces to help companies drive sustained revenue growth by reducing sales force attrition and enhancing delivery systems to increase client loyalty. Declining revenues are hitting many companies and maintaining customer loyalty is more critical than ever. A key factor to achieving this goal is keeping front line sales and service employees fully engaged.

QMR, based in Omaha, NE, and CRC, with offices in New Jersey, has established a partnership to employ QMR’s database of over 4,000 companies to enhance the sales process expertise at CRC. ”The first step in any sales process design effort or enterprise re-engineering strategy is to determine the underlying effectiveness and engagement of the sales team and sales leaders,” observes Steven Grant, CRC Managing Partner. “Unless your work force has the tools and leadership to drive success, all the other improvements are going to fall short of their full impact.”

QMR’s Director, Business Development, Phil Haussler noted this new agreement provides local support for companies as they leverage employee engagement survey results. “We’re excited to partner with CRC to help companies measure the pulse of their teams. We fundamentally agree that client engagement and loyalty are deeply linked to employee engagement. Applying QMR’s workplace analytics to CRC’s process design expertise leads to engaged employees, loyal customers, and happy shareholders.” QMR maintains a benchmark database that companies use to assess their culture and engagement levels against peers across their industry.

For additional information on employee engagement surveys and sales process optimization please contact: Yvonne Brooks, Director, Public Relations, Customer Research Center or visit the CRC website at www.CustomerResearchCenter.com.

Customer Research Center
Yvonne Brooks
917 568 3688
Director, Public Relations