iTree - The Original: Go for a Green Christmas

It’s Christmas time. Just in time for the start of this year's Christmas season TreealityGroup releases iTree – The Original.

Florstadt, Germany, November 28, 2008 --( For just US$ 0.99 iTree (available in iTunes App Stores worldwide) allows all iPhone and iPod touch users to individually decorate a beautiful Christmas tree and send it as a personalized electronic post card to their friends & family. The recipients do not need an Apple device to accept the electronic greeting – the only requirement is a regular email address.

Three days after the worldwide launch iTree jumped to rank nine of the most frequently purchased applications in the Entertainment category - right behind the legendary Koi Pond.

Ralf Rottmann, Partner at TreealityGroup: "The choice of more than 70 different decorative ornaments, the high quality graphics artwork and in particular the eCard feature is a real value add and clearly differentiates iTree from many other Christmas gadgets which tend to flood the App Store these days".

Proud iTree owners can either decorate their tree to their individual likings or use the built-in wizard to generate astonishing trees with a single tap. The snowy scenery slowly evolves from day to night depending on the device’s current time. If users prefer always day or always night they can manually switch at any time.

Excerpt from the iTunes App Store: "Look how the sun wanders along the horizon and watch the dreamy soft trickling of the snow. If you like your tree, you simply rotate your device and send it as an electronic postcard to your people at heart."

Sascha Sigges, iTree Development Lead: "Apart from a smooth and relaxing engine, we spent special attention to the manifold possibilities of tree design. Different balls, stars, candles, and other classic accessories allow millions of design variants. Every single greeting card will be unique!"

iTree has been designed for the modern customer who enjoys a digital life style and the same time feels an aspiration for traditional values.

In times of global warming every single tree counts. Go for a green Christmas. iTree helps users to save money on postcards and postage. iTree doesn’t produce any dirt. And once Christmas is over, iTree can be stowed away under the surface of the iPhone or iPod touch.

Happy Holidays.

iTree Video:

TreealityGroup Ltd.
Martin Willnow
+49 6041 399 1020