Synegys Closes the Marketing Loop - Making the Most of Mobile Marketing

Aligning Customer-Facing Initiatives with Back-Office Activities.

Bratislava, Slovakia, April 28, 2008 --( Synegys s.r.o., a leading Mobile Services company, today announced along with ING Životná poisťovňa, a.s., a leading global financial services provider, the successful introduction of an F1 mobile campaign in the Slovak Republic.

Synegys – Mobile Marketing: Synegys’ integrated mobile / call center solution supported by its proprietary business intelligence platform enables clients to quickly act on information of their prospects. Synegys processes the data sent by interested prospects wanting to win tickets to an F1 event and delivers a response back via mobile technology in a matter of seconds. Once the data is received by Synegys’ solution, it is analyzed and is forwarded to a customer contact center to follow up with the prospect.

“Our mobile marketing solution improves lead generation from traditional campaigns by over 25%, by linking customer-facing marketing initiatives with back office operations,” said Vratislav Cervenka, Sr. Manager – Special Projects.

“As enterprises strive to improve topline targets, they will need to look at new and innovative ways of doing business, " said William Eng, Managing Director of Synegys. “We saw a need to improve ING’s sales pipeline and through careful review of its business, found opportunities by improving not only the volume of leads, but by improving the quality of them as well.”

About Synegys, s.r.o.

Synegys is a leading mobile solutions company exclusively focused on managing and mobilizing information to and from the point of action to the data center. Synegys provides open, cross-platform solutions that securely deliver information anytime, anywhere, cost effectively enabling customers to realize bottom-line performance results. For more information, visit the Synegys Web site:

About ING Životná poisťovňa, a.s.

ING Životná poisťovňa, a.s. is part of ING Group - a global financial institution of Dutch origin active in the field of banking, insurance and asset management in more than 50 countries, with 112,000 employees. For more information, visit the ING Web site:

Alzbeta Cervenakova
+420 224 211 224