Website Plug-in Simplifies Mobile Marketing

Brisbane, Australia, December 02, 2008 --( Mediawire, which specialises in ad sponsored SMS has released a co-branded version of their popular txtbuddies platform for use by MVNOs, mobile marketers, agencies and major brands.

The txtbuddies platform allows advertisers to simultaneously target users on the web and users on mobile with a combination of rich media and txt tags that attach to outbound SMS messages.

The txtbuddies portal has been written in Adobe Flex to provide a rich media environment that supports real-time video clips, Flash media and a click and drag enviroment that allows subscribers to send ad sponsored SMS messages.

The Mediawire application suite provides an affordable channel to aggregate new subscribers or to monetarise an existing social community or customer portal.

Campaigns can be created in minutes and can be targeted using filters such as gender, age, country/city location, carrier and day part.

By targeting the web and SMS, Mediaware enables advertisers to easily repurpose their existing banner and video content, while at the same time providing a standardised medium that reaches over 99% of mobile phones.

A video of how txtbuddies works can be viewed online at or you can obtain more details by sending an email to:

For additional information contact:
Alistair Campion
Mobile: +61411148400
Images at:

Alistair Campion