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Estate Agents in Spain Speak in Tongues

Savvy estate agents marketing properties in Spain have long known that reaching foreign buyers is an essential part of their marketing mix. With the credit crunch in full swing, accessing a diverse cross-section of buyers makes more sense today than ever before. Today, award-winning Spanish property portal, launched a raft of new features enabling estate agents to reach more buyers in more languages, more easily and more quickly.

Granada, Spain, December 03, 2008 --( Voted Best Spanish Property Portal in 2007 and 2008 at the CNBC-sponsored European Property Awards, serves property buyers in 9 languages, including Russian, Danish, Dutch and Spanish.

Over 60% of visitors to perform searches and view properties using a non-English version of the portal. Estate agents advertise Spanish properties in each language by describing them fully or by using a check-box translation tool provided by

However, half of the 100,000 Spanish properties featured on are updated automatically using data feeds from agents' own property management systems. Until now, these agents have been unable to access the automatic translation features of, relying instead on themselves providing full property descriptions in every language.

Now, using the new auto translation features launched by, they can describe properties in English using their own property management systems, and will automatically generate accurate translations in 9 languages. This means estate agents can advertise more effectively to more buyers in more languages, with less effort - and without paying a premium to do so.

Martin Dell, Managing Director of commented "In the current market conditions, we believe it essential that we continually deliver better value by developing and improving upon the services we offer - without raising prices. The key to survival for estate agents in Spain isn't to economise on their advertising spend - it's to market to 60% more buyers. These new features enable them to do just that."

Speaking of the accuracy of the translations provided by, Dell commented: " relies on human, professional translators in each language. The beauty of this new system is that it learns and adapts according to the check-boxes selected by each estate agent. When the system first encounters a check-box selection, each translator is automatically prompted to provide a translation for it. Once that particular check-box has been translated, it becomes part of the marketing arsenal available to every estate agent advertising on"

In addition to launching new translation features, also provided estate agents with more flexible ways of managing properties. Agents can now import to using multiple property feeds and can manage additional properties directly through the control panel.
The control panel is now available in both Spanish and English and provides estate agents with improved tools to visualise and download detailed information about the effectiveness of their marketing campaign with

Dell concludes: " derives business value only when we deliver business value to our advertisers. We're committed to providing estate agents with the most advanced advertising services possible - and the tools to measure the value they gain from advertising with"

Estate agents already advertising with have immediate access to these new features. Agents not advertising with the portal can register at introductory rates, starting from just €70, advertising 100 properties for three months.

### was voted Best International Property Portal and Best Property Portal Spain at the CNBC Awards. It is the largest single collection of properties and estate agents in Spain and transparently connects buyers and sellers with each other. A member of the Association of International Property Professionals, publishes the only independent Spanish property price index.
Granada, Spain
Contact Information
Kyero Media S.L.
Martin Dell
+34 958 881 429

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