Paris, France, December 03, 2008 --(PR.com
)-- OECD Publishing’s new primer ‘OECD Insights: Sustainable Development’ is practicing what it preaches by being published using revolutionary low-carbon publishing technology for sales in far-flung markets. ‘OECD Insights: Sustainable Development’ will be launched in an Angus & Robertson bookshop in Melbourne, Australia using one of Time Magazine’s Inventions of the Year - the Espresso Book Machine from On Demand Inc. Each copy sold will save 5.8kg in carbon emissions.
Traditionally books are printed in one place then shipped worldwide to distributors and then forwarded to booksellers, which generates a significant carbon footprint. This “just-in-case” approach to publishing and bookselling also creates delays in a book reaching more distant markets, which can be frustrating for readers.
On Demand Inc’s innovative Espresso Book Machine is helping to change this. It uses an electronic file to produce the book where it is sold, copy-by-copy, as and when they are needed. There is no need to batch print, transport, or store too many copies. With the Espresso Book Machine, publishing can become a “just-in-time” business.
Toby Green, Head of Publishing at OECD said: “This new technology is transforming the publishing industry, giving us the opportunity to reduce significantly our carbon footprint and improve delivery times for customers. Furthermore, it opens the door for us to adapt our publications to local markets. So, in the case of Australia we can pull together all the chapters about Australia that have appeared in our books over the past twelve months and offer them as a compilation just in that market. This has never been economically feasible before. So, alongside the launch of ‘OECD Insights; Sustainable Development’ we'll be launching 'Australia at a Glance'. We think On Demand’s Espresso Book Machine global network will open up new possibilities for us to do more publishing adapted to local markets.”
Dane Neller, co-founder and Chief Executive Officer of On Demand Books, the New York-based company that created and supplies the Espresso Book Machine around the world, said: “Angus & Robertson and the OECD are to be congratulated for this innovative use of the Espresso Book Machine, which demonstrates both its high relevance in a sustainability context, and its clear potential to drive revolutionary global changes in the availability and distribution of books.”
The launch of this book is an international collaboration between OECD Publishing in Paris, On Demand Books, Inc in New York, the major Australian bookselling chain Angus & Robertson, and DA Information Services, the Australian book wholesaler. ‘OECD Insights: Sustainable Development’ is being launched simultaneously via all eleven Espresso Book Machines currently installed by On Demand books. They are in North America, Egypt, UK and Australia. ‘OECD Insights: Sustainable Development’ will still be published using traditional methods in markets where “just-in-time” technology is not yet installed. As technology progresses, however, more OECD books are expected to be printed for local sale on demand in this way.
OECD (www.oecd.org) brings together the governments of the 30 Member Countries committed to democracy and the market economy from around the world to support sustainable economic growth, raise living standards, maintain financial stability and assist other countries' economic development. OECD Publishing (www.oecd.org/publishing) is one of the world’s largest publishers in the fields of economics and public policy. OECD Publishing disseminates OECD’s intellectual output, both analytical and statistical. More information about publications is available through the OECD Online Bookshop and SourceOECD, the groundbreaking online iLibrary of statistical databases, books and periodicals.
About the Espresso Book Machine
On Demand Books LLC (www.ondemandbooks.com) uses proprietary software and a patented, fully integrated high speed machine to print, bind and trim a library quality paperback book at point of sale on demand in minutes at low cost from digital files. The Espresso Book Machine replaces the centralized supply chain for the distribution of books – essentially unchanged since Gutenberg – with radically decentralized direct-to-consumer distribution. In essence, an ATM for books. Last year the Espresso Book Machine was named by Time magazine as one of the “Best Inventions of the Year”.