IDX Broker Helps Simplify the Online Property Search for Clients of Strock Real Estate

The custom IDX solution is used to speed up the real estate search, saving both realtors and consumers time searching through available properties.

Eugene, OR, December 03, 2008 --( IDX, Inc. happily welcomes Ben Strock with Strock Real Estate to the expanding database of real estate agents and brokers who are choosing to give their online property listings a competitive edge with the addition of custom IDX Broker software. Consumers searching for homes in the Aptos, Calif. area can now use Strock’s site to browse the thousands of property listings on RE InfoLink (REIL). Innovative Internet Data Exchange (IDX) technology makes it possible for this custom IDX solution to extract raw property details and display them as a fully integrated part of Strock’s site.

IDX Broker gives Strock complete control over the look of this site by allowing him access to edit his custom CSS and global, page, and category wrappers through an administrative log-in page. On this dashboard, Strock is able to view statistical updates from REIL as to the amount of properties added or removed and price increases or decreases. The number of times his site is visited in conjunction with traffic reports detailing which pages on his site are viewed most frequently help him to manage his business more efficiently.

Clients of Strock have access to advanced search fields and can elect to save their criteria and be notified by email, when properties matching their specifications become available on REIL. A lead management section gives Strock access to this contact information in order to follow up with the client. Features like dynamic title tags unique to each listing increase the chances of Strock’s listings being picked up by a major search engine and distributed across the internet, increasing his listings and his company’s exposure.

About Ben Strock
“Born and raised among a family of Realtors, Ben Strock has Real Estate in his blood. From a young age Ben worked for his father, a real estate broker of 30 years in Palo Alto, and owner of Strock Realty and Financial. This relationship taught Ben valuable life experiences and helped him amass an unusual knowledge of real estate which has proven invaluable to his clients. A graduate of the University of Oregon with a B.S. in business-economics (banking and finance concentration), Ben was a licensed agent at the time of his graduation. Education combined with experience, integrity and motivation to be the best propelled him far above the competition. Starting his career with Janice Spencer and Associates, Ben quickly earned his place among Santa Cruz County's most respected agents, earning the trust of both his contemporaries and clients. During his time working with Janice Spencer & Associates he was honored as "Top Producing Agent in 2003", again from 2004-2007. Ben has assisted many first time homebuyers, sellers, investors, contractors, developers, and vacationers fulfill their dreams. His negotiating skills and attention to detail make him a valuable asset for any transaction. To further assist his clients Ben is a licensed notary public with the Secretary of State in California. After these years spent gaining local knowledge and an excellent reputation, Ben has set out on an exciting new path by opening Strock Real Estate in Aptos. His mission is simple: Continue to provide the very best for his clients through hard work, dedication and integrity. At Strock Real Estate, you will find comfort and reassurance knowing that you have the best possible representation on all your real estate needs. Whether you're are buying, selling or renting a home, looking for financial guidance or simply looking for some honest advice, Strock Real Estate will be here to help. With a long record of successful transactions in this county, and the experience and skills to back it up, Ben likes to consider every client "a client for life."

About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 225 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit

IDX, Inc.
Cara Anderson
PO Box 71866
Eugene, OR 97401