The Royal Cliff Beach Resort Initiates the Use of the USB Flash Drive for PR and Sales

Pattaya, Thailand, December 05, 2008 --( The Royal Cliff Beach Resort announces the introduction of the USB flash drive to distribute promotional materials. The Royal Cliff is a market leader in environmental conservation. One of the first in the Asian hospitality industry to take the initiative of reducing its carbon footprint by using the USB flash drive, the Royal Cliff is reducing the use of printed materials for public relations and sales.

Facts and Figures: The Carbon Footprint
On average, each year, the Royal Cliff Beach Resort participates in 6 international MICE trade shows as well as 8 road shows abroad. At each show, they prepare and distribute approximately 20 kilograms of paper-based promotional sales literature. The impact on the environment is substantial. Using the USB flash drive will:

Save approximately 5 mature, fully grown trees cut down to produce the 280 kilos of printed materials used by the Royal Cliff MICE team each year at trade and road shows.

Eliminate the 11.88 tons of carbon that is produced when shipping brochures to those shows each year.

Allow immediate updating as new information comes online.

Reduce the waste of discarded and aging printed materials produced by the travel industry.

By offering promotional materials on the USB flash drive, the Royal Cliff Beach Resort continues its commitment to environmental conservation. The Resort has been recognized for environmental conservation with awards from the Ministry of Natural Resources and Environment (Thailand) and TUI AG Environmental Management (Germany). It is listed on The Best Green Hotel website as an environmentally friendly hotel implementing 17 different measures to conserve. It has also twice won the “Green Planet Award” from Kuoni Travel, Switzerland, most recently in 2007-2008.

Our planet is shared by all. Those of us in the hospitality and tourism industry should support the effort to reduce waste, allow the trees to live and work their magic on the build-up of carbon dioxide in the atmosphere.

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Royal Cliff Beach Resort
Michael Swart