Banker Releases Social Network Marketing Ebook

Redondo Beach, CA, December 06, 2008 --( Jesse Torres today announced the release of his latest ebook, "Community Banker’s Guide to Social Network Marketing.” Mr. Torres, author of the highly praised “Community Banker’s Guide to Hispanic Marketing,” addresses in his latest ebook, the developing discipline of social network marketing and its impact on community bankers.

In the Community Banker’s Guide to Social Network Marketing, Mr. Torres addresses social networks, user demographics and the role of social networks within the greater sphere of social media. Also addressed at length is the development of viral marketing programs, consumer advocacy, conversational marketing, metrics and common pitfalls. A free copy of the Guide is available at

“This ebook is intended to provide community bankers with a roadmap to establishing a loyal and trustworthy reputation within the Web 2.0 world. As the influence of traditional marketing continues to fade and as peer-to-peer networks increasingly determine buying preferences, community bankers must understand the importance of incorporating social networks into the overall marketing plan of their organizations in order maximize their inherent advantage over larger regional and national competitors,” said Mr. Torres. “Social network marketing is about creating and nurturing conversations with consumers in order to determine how to best serve their needs while developing trust and respect. Community bankers’ competitive advantage is based upon their ability to understand and meet the needs of their local communities. As such, community bankers are better positioned to take advantage of social networks than their larger peers.”

According to the Guide, the number of social network users grew 25% between June 2007 and June 2008. Further, as of June 2008, social network users represented 67% of all Internet users, as more than one-fifth of adults around the world visit social networking Web sites.

Jesse has launched an official Facebook page for the Community Banker’s Guide to Social Network Marketing. Jesse invites readers to visit him on Facebook to provide comments and to continue the conversation that was started with the release of the Guide.

Jesse Torres is President and Chief Operating Officer of Security Savings Bank in Henderson, Nevada. He is a regular speaker at banking industry conferences and seminars, he serves on the West Coast Anti-Money Laundering Forum, Center for Financial Executive Education and is a former Chairman of the Los Angeles Junior Chamber of Commerce. Previously Mr. Torres was a regulator with the Office of the Comptroller of the Currency, a Senior Consultant with KPMG Peat Marwick and a senior officer at several banks in the Los Angeles area. He is a graduate of UCLA and the Pacific Coast Banking School at the University of Washington.

Jesse can be reached by e-mail at He can also be found on LinkedIn at

Jesse Torres
310 408 6963
409 North Pacific Coast Highway #414
Redondo Beach, CA 90277