Charleston, SC, December 07, 2008 --(PR.com
)-- Fully committed to the belief that a troubled economy is an opportunity for any business to flourish, Michelle Salater Writing and Editorial, LLC, announces an online marketing bootcamp to help businesses establish and grow their online presence and leap ahead of the competition.
A prominent marketing company in the Charleston, South Carolina, area, Michelle Salater Writing & Editorial, LLC, offers copywriting and editorial services to help clients take their businesses to a higher level by boosting sales and building a responsive customer base. The 8-week bootcamp, set to begin January 21, 2009, promises to teach participants the fundamentals of Internet marketing, including how to increase website traffic, obtain mass exposure for their businesses, and turn leads into paying customers—all within a short period.
Owner and copywriter Michelle Salater understands the importance of marketing in any economy. "McGraw-Hill did a study of businesses during the 1981-82 recession, and companies that maintained their marketing levels had a 275 percent increase in sales, while those that didn't had increases of only 19 percent," says Salater. "A recession is the perfect time to invest in business marketing and stand above the competition. One vital part of thriving in a recession is to go where the buyers are—online."
The bootcamp consists of eight live calls with Salater, each covering a specific online marketing tactic. Included are techniques for determining a target market, website copy and design, and social networking. "Too often, business owners are pulled in fifty different directions when it comes to marketing online. They become overwhelmed and don't know where to begin—so they end up doing nothing or trying to go in those fifty directions, which gets them nowhere. This bootcamp will give them concrete, proven steps to follow," says Salater.
In addition to the latest Internet marketing strategies, Michelle Salater Writing & Editorial, LLC, will cover time-honored business marketing tools such as press releases and online articles. "Simply using these techniques will increase traffic to a website or a brick-and-mortar store," says Salater. "Often clients do not write online marketing materials because they can be a challenge, but once they see the results, they want more."
About Michelle Salater Writing & Editorial, LLC:
Michelle Salater Writing & Editorial, LLC, is a copywriting and editorial services company located in Charleston, South Carolina, specializing in online marketing solutions for small to midsized businesses. Copywriting services offered include search engine optimization copywriting, web copy, press releases, brochures, ezines, and sales letters. To learn more about how to give your business marketing a clear message and gain a competitive advantage, please visit www.marketingonlinebootcamp.com or call 843-377-3926.
Michelle Salater, Owner and Copywriter
Michelle Salater Writing & Editorial, LLC