WorldTV Launches Advertising Platform Allowing End Users to Monetize Video

Service turns consumers into TV executives by allowing them to program and monetize their own branded online video channel.

London, United Kingdom, December 07, 2008 --( London – December 5th, 2008 — WorldTV, a leading online video aggregation platform with 750,000 users in 190 countries today announces the launch of WorldTV Empower™ - an advertising platform for future media moguls.

WorldTV lets users create full-screen, TV-like channels online. The new system going live this weekend introduces advertisements alongside the channels and enables the channel owner to share in 50% of the advertising revenue the channel generates. The advertising system is the result of extensive research by WorldTV into effective ways to monetize User Generated Content video.

The system works by a user entering their Google Adsense details into their channel. The user's channel then begins displaying ads which rotate alternately between 'house' ads and user ads. If the user has monetary success with their channel, they can upgrade to a 95% share of the ad revenue by paying a monthly fee.

Founder and CEO Alx Klive says "We're delighted to introduce a service that puts power into the hands of consumer publishers and enables them to explore all aspects of what it means to run an online TV channel, including commercializing their channel if they wish".

While the new service is aimed at consumers, WorldTV has also seen interest in its monetization expertise and ad platform from national broadcasters and publishers including RAI, Schweizer Fernsehen and The Times of India.

Klive says "We're working to develop new and effective models for marketing and commercializing online video. Addressing the two major challenges of bringing awareness of branded content to online video viewers, and monetizing content - both branded and UGC, are major focuses for us".

About WorldTV
WorldTV is a next-generation online video service that allows and empowers users to create, manage and operate their own full screen web TV channel. A user can integrate webcam footage, live mobile phone video and favoured clips from online video sites. An easy to use web-based ‘Editor’ allows the channel owner to organize their video content and publish it on blogs, websites and social networks. Visit the news page on our site and search for "epk" to find images, bios, background etc.

Ashley Balchin
+44 845 686 200