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Receive press releases from SafeToyDotmobi: By Email RSS Feeds: Helps Holiday Shoppers Recall Toys - by Phone

Christmas shoppers can check on their toys anywhere by going to on their phones, and avoid recalled toys still on sale in shops. Safetoy has just added new videos on lead paint and magnet hazards to keep the holidays safe.

New York, NY, December 09, 2008 --( Busy holiday shoppers are finding a handy new helper at, the mobile site that lets them check up on their toys wherever they are. As well as searching the recalls list, consumers can now see a selection of scary videos covering the hazards of lead paint and tiny magnets. was set up to inform people of the avalanche of recalls that began in 2007 and continues to this day, even including previously safe wooden toys.

"We were concerned at people just not hearing about recalls, or not knowing how to check them," said London spokesperson Bonnie Jouet, "so what is the way to get your message closest to the consumer? Their phone. So we went on the mobile web. And people who are too busy to read will still watch video, so we've just added those for the holiday season. Video about intestines perforated by toy magnets really hits at gut level, and consumers can use the click-to-dial numbers to report dangerous toys." Contacts for followup in several countries are provided.

"There's a lot to discover on the mobile web," said Ms Jouet, "and we can help them get there." With peace of mind after checking their toys, shoppers can buy new toys at or list their wishes at, and even do a mobile visit to Santa at http:// They can travel by using and celebrate at, but if they overdo it they might end up at or even, or just need a retouch at and or seek a new partner at

Phones outnumber computers by four to one and experts predict huge growth of mobile business in the next five years, even in places without internet access, but consumers have been confused about how to get there. The information site provides answers in a .mobi FAQ, as well as a list of major brand dotmobi sites to visit. People are discovering that they now have the internet in their pocket.

Information For Editors:

The .mobi internet address offers the consumer trustmark for the new mobile websites, assuring users that they will find mobile ready sites on .mobi domains. Originally proposed by Nokia, the .mobi extension was introduced in 2006 by Dublin based Dotmobi, formerly MTLD, with the support of Microsoft, Google, and other internet giants. Since then over a million names have been registered, all with the condition that they must deliver mobile ready content, which the public can test at Apple’s popular iPhone has also brought many more people onto the mobile web, but it has also seen Apple create new listings of mobile sites such as as a convenience to customers who do not want to read with scrolls.

Contact Information
Bonnie Jouet
07827 459020781

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