Amid Gloom, Solar Power Finance a Ray of Sunshine

Palo Alto, CA, December 11, 2008 --( In the booming new market of solar power purchase agreements (PPAs), near-term growth shows modest gains and the long-term outlook is exponential. These are the findings of a new report from AltaTerra Research entitled, Financing Growth: Will Solar PPAs Shine in Dark Times?

According to the report, about 72% of the nonresidential solar market in 2008 can be attributed to third-party finance and PPAs.

Despite set backs caused by uncertainty over the renewal of the federal investment tax credit (ITC) and financial challenges, authors David Adams and Jon Guice show that third-party finance and PPAs have helped maintain growth and diversification in solar installations, bringing a broad range of new customers to the commercial solar industry. They write that “While growth may be variable over the next few years, the next decade is likely to see the solar PPA enter a period of hypergrowth,” with PPAs playing a central role in the expansion of solar power as a mainstream part of business energy portfolios in the U.S.

"Any growth is a boon for any industry under the current financial conditions,” says Guice. “While growth may not be astronomical, as the solar industry has become accustomed to, gains have been made, and that’s more than a lot of other industries can say.”

The full 17-page report is available for sale on the AltaTerra website ( Its contents cover the rise of the PPA from 2003-2007, PPA consolidation in 2008, providers and customers, and forecast and outlook. The report is intended for solar power, energy finance, legal and tax professionals. It presents original quantitative and qualitative analysis based on proprietary installation data and interviews with nine solar energy development companies and consultation with suppliers, integrators, attorneys and financiers.

More information and the summary page, which can be downloaded for free, are available at

AltaTerra Research
AltaTerra Research is the research firm focused on environmentally sustainable business and the corporate market for clean technology. With research reports, advisory services and executive education, AltaTerra helps business leaders make informed decisions on sustainability strategies, practices and cleantech solutions. To search our on-line catalog of publicly-available research, summaries of proprietary reports, blogs and industry event listings, please visit the AltaTerra Research Network website at

Anneke Mueller
AltaTerra Research (New York Office)
(212) 537-5044 ext. 683

AltaTerra Ltd
Anneke Mueller
(212) 537-5044 ext. 683