San Francisco, CA, December 13, 2008 --(PR.com
)-- Launched in January 2008, YachtPals.com has quickly grown to become the largest site of its kind, dominating both sailing news and boating social networks worldwide. The site will be celebrating its 1st birthday by offering a completely unique advertising opportunity to reach its spectacular world-wide demographic of active, affluent, Super-Influencers. The catch? There can be only one.
"We're trying something new with this," said YachtPals Editor Kim Hampton in a recent interview. "Coming from the client side of corporate marketing, we realized the need for a branding advertiser to capture this most valued demographic exclusively, and not muddle or dilute their message amongst competitors or cheap PPC [Pay Per Click] ads." Indeed, Kim Hampton and her husband Brad Hampton do know the client's side of things quite well. They are the Internet pioneers who wrote the first book on creating commercial web sites (Macmillan/SAMS 1996), and their client list reads like a who's-who of fortune 500 companies.
Statistically, yacht racing garners the third highest sponsorship of all European sports. Branding advertisers in this arena quickly learned that it's not the quantity of the audience, but the quality. "Among our rapidly growing audience, we entertain heads of state, billionaires, corporate leaders, and Royals from several nations," noted YachtPals Publisher Brad Hampton. "These are the true Super-Influencers and Decision Makers, and this is why international industries like technology, finance, super-luxury goods, energy and the like are so keen to have their brands associated with the sport and pastime."
The precise plan for what YachtPals refers to as its 'Sponsoring Partner' is a heavily guarded secret. In fact, potential advertisers and their representatives have had to agree to complete confidentiality before the details are disclosed. "Because of our involvement and position in both Internet marketing and the yachting scene, there has been constant speculation as to what we're up to here at YachtPals - starting when the site was in alpha [very early] testing," said Kim Hampton. "Now that the site has become the largest of its kind, and has begun to win awards, the speculation has become feverish."
But why the wait? Many sites start hosting advertising as soon as they have any success whatsoever. "We knew from day one that we wouldn't allow this to become a pay-per-click link site," explains Brad Hampton. "Had we been in a rush and gone that route, we would have cheapened the site, and wouldn't have garnered the quality readership we now enjoy, nor would we be able to offer a sponsor such a unique and powerful conduit for delivering their brand message."