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New Website Gives Hope to Ailing Real Estate Agents

New real estate marketing strategy give agents the means with which to acquire as many listings and qualified buyers as they can handle.

Grand Rapids, MI, December 16, 2008 --( Real estate agents and brokers around the country are finding it increasingly difficult to earn a living in the present economy. This is largely do to the substantial increase in the number of For-Sale-by-Owners as well as the reluctance of owners to price their properties at the lower levels being dictated by the market. To make up for the reduction in the number of closings, many agents are striving to acquire more listings and qualified buyers. Given the current economy, however, this is proving to be a most difficult goal to achieve. Fortunately, there appears to a viable means available through which visionary agents can accomplish both objectives., a newly launched national listing website was created with tools to facilitate a marketing strategy developed by its founders, Dan Cheadle and James Courtade. Mr. Cheadle, the owner of Excel ERI Realty Company has been in the business for fifteen years. Mr. Courtade brought economics insights to the mix. Together they developed a strategy that enables members of Advantage ML to, in the words of Mr. Cheadle, “acquire as many listings and qualified buyer leads as they can handle”. He went on to say, “Our mission is to help as many real estate agents as possible to acquire new business right now.”, though only a few weeks old is already getting testimonials. Brian McRae, owner of Exit Realty in Grand Rapids, Michigan, his company a casualty of this real estate downturn, sees Advantage ML as being the means with which to “resurrect” his business. “Advantage ML really is an appropriate name for this company”, says Mr. McRae. “The sales approach with the tools made available to members really does give them a profound advantage.” Gary White, owner of Flexit Realty with agents throughout Michigan says, “In my opinion Advantage ML is preferable to the local MLS’s in many ways. Listings are seen nationally. They have several really good and unique features one of which a great virtual tour program that members have unlimited use of, and the $149 annual fee is about 1/10 the cost charged by the local MLS’s.”

AdvantageML is located at 5075 Cascade Rd. SE in Grand Rapids, Michigan, phone: (616) 956-7000. According to Mr. Cheadle, “An agent can contact us in the morning and start implementing our marketing program that same afternoon”.

Contact Information
James Courtade
616 956-7000
Cell: (616) 916-2938

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