Give the Gift of Good Health This Holiday Season: Supplement City’s Vitamins, Fitness Products and Herbal Compounds Make Ideal Gifts for Your Loved Ones

With the country’s growing interest in nutrition, wellness and active lifestyles, Supplement City has the ideal holiday gift ideas to help keep your loved ones healthy and active into 2009 and beyond.

Berlin, CT, December 19, 2008 --( Every year, it’s the same old thing: Rush to the store to buy holiday gifts for friends and family… but too often, the gift that looked so great on the store shelf (or in that moment of desperation at 5:30 p.m. on December 24th) turns out to be absolutely the wrong thing on Christmas morning.

Don’t let that happen this year. With America’s ever-growing interest in better nutrition, active lifestyles, health and wellness, there’s no better gift than the gift of health. And Supplement City ( has the perfect holiday gift ideas to ensure the loved ones on your gift list stay healthy and active into 2009 and beyond.

Supplement City, which has enjoyed a loyal customer base of sports-nutrition and bodybuilding enthusiasts since 1992, has expanded its reach in the community, offering products for folks who want to stay healthy naturally as well as those who participate in activities ranging from baseball to yoga – and virtually everything in between.

Owners John Davis and Maureen O’Neill-Davis present a visually appealing in-store atmosphere and an environment that’s universally welcoming – without intimidating or alienating anyone.

“If you’re an athlete, we want to help you be the best you can be at your game. We don’t want new customers to feel uneasy coming into a store that’s traditionally been a mainstay of the bodybuilding set,” Maureen said. “On the other hand, we don’t want our bodybuilding customers – who’ve been the lifeblood of this place – to feel like they’re being pushed aside. There’s room for everyone here.”

Supplement City carries a wide range of fitness and sports-nutrition products (e.g., fat burners, meal replacements, proteins and prohormones from well-known manufacturers like BSN, MuscleTech, Universal, Hammer, EAS, Met-Rx and ProLab). They also stock health & wellness and nutrition products – including vitamin and herb supplements, essential minerals, roots, oils and antioxidant and immune-system support products by Now Foods, Real Aloe, Future Biotics, Country Life and Yerba Prima. Plus, Supplement City has added the New Chapter organic product line. Nordic Naturals, Nature’s Way and other organics are coming soon.

“Our selection of quality products is broadening, but our commitment to value remains as strong as ever,” John asserted. “Supplement City will continue providing quality, brand-name nutritional supplements – and a broader line of organic products – at guaranteed low prices.”

With the economic downturn, that’s good news. And with the holidays creeping closer, there’s no better time to stop in to pick up great fitness and nutrition products for everyone on your gift list.

Maureen said active, health-conscious baby boomers are shifting their focus toward overall wellness. “They’re now motivated by more than just looking good,” she said, adding that health and reversing the signs of aging have become top priorities.

Supplement City also wants to be a “wellness partner,” providing information and products to help consumers get and stay healthy. Maureen said their aim is building customer loyalty and trust. “We want people to know us, to like us,” she said, “and to trust that we’ll always guide them honestly in making the best supplement choices for their individual nutritional and fitness needs.”

The two Supplement City locations Maureen and John own (196 Berlin Turnpike in Berlin, across from Home Depot, and 935 Foxon Road in East Haven) carry health-related products for everyone on your gift list – from the casual Saturday-morning jogger to the most dedicated marathoner… even aging loved ones.

“We’re the perfect place to do all your holiday shopping,” Maureen said. “Nowadays, with everyone interested in living better, we can help you realize that goal. We’ve got vitamins, fitness products and herbal products that may be ideal for your loved ones.”

John, a former U.S. Marine and body-building enthusiast, has a passion for the industry and is personally interested in proper nutrition, a healthy diet and active lifestyle. “Being healthy and fit makes good sense,” he said. “And living well shouldn’t cost a fortune.”

Maureen, a Connecticut native and graduate of the Hartford Conservatory of Music and Dance, brings to the table fifteen years of marketing experience, plus a passion for sports and healthy living. She’s networking with area chiropractors, naturopaths and sports-medicine physicians to ensure their broadening product selection is market appropriate, scheduling nutritional consultations and screenings for customers and developing targeted marketing programs to attract new, health-conscious consumers to both locations.

The Davises are committed to tailoring their stores’ offerings to meet consumer needs for quality products and cutting-edge wellness information, improving consumers’ overall quality of life and providing exceptional service and products at the best value.

About Supplement City: Founded in 1992, Supplement City was the brainchild of four college buddies, who grew an idea into ten Connecticut locations. The Berlin and East Haven stores are owned and operated by John M. Davis and Maureen A. O’Neill-Davis. Their web site features product information, articles and news regarding upcoming events, plus online ordering. Customers may even schedule automatic shipments. For information about Supplement City, visit or call (860) 828-1575.

Supplement City
Maureen O'Neill-Davis