Innovative New Service Touch from X2 Resorts

X2 Resorts, Thailand’s leading brand of Design Hotels, has launched an innovative new guest service implementation at their resorts in Kui Buri (Hua Hin) and Koh Samui.

Bangkok, Thailand, December 26, 2008 --( X2 Resorts Thailand, the design hotel brand of Astudo Hotel and Resort Management, proudly announces the launch of an innovative new guest service implementation at their resorts in Kui Buri (Hua Hin) and Koh Samui.

X2 Samui resort manager J. Paul Snow observed that “often guests forgot to print out their itinerary, or hadn’t kept a record of the resort contact details before travelling, resulting in a sometimes frustrating situation of being lost, delayed or one of many other troubles associated with travel”. This is increasing an issue as people travel to dream destination - somewhere they never been, and often remote. To make life easier for guests, X2 has implemented a pre-departure SMS providing last minute travel information.

There is no worse way to start a vacation then a stressful journey. According to company CEO Anthony McDonald, “This extra service is not only a personal welcome, but also indicates that your booking is 100% secured and in case of a delay or an emergency - something we hope you will never run into of course - it will give guests seamless communication directly with the resort and people who can assist them immediately”.

Astudos’ new initiative provides an SMS to guests twenty four hours before the guest arrives at the Resort providing them a booking confirmation, hotel contact details, the resort managers mobile phone number, and of course wishing them a pleasant and safe journey.

McDonald added that as a design hotel “X2 Resorts was always looking to do things a little bit different, in a way that is simple but truly appreciated by guests, and this new SMS service is just a small sample of such a difference.”

About X2 Resorts
X2 Resorts, managed by Astudo Hotel & Resort Management, offers casually designed accommodations and state-of-the-art facilities. X2 Resorts collection includes X2 Kui Buri (Hua Hin) and X2 Samui. Other X2 Resorts scheduled to open in mid 2010 are at Koh Kood (Kood Island), in Trat Province and Koh Tan (Coral Island), located southwest from Samui. Astudo Hotel & Resort Management currently manages and operates X2 Resorts (, Away Resorts ( and Le Bayburi ( and The Base Hotels (

Astudo Hotel & Resort Management
Supinya Santatiloggul (Ms.)
+66 2696 8239