Aurience and Apogee Expand Their Alliance to Increase Awareness of the World's Great Performance Arts Through the Power of Media and Technology

Aurience Ltd, an EU media consulting group, and the Apogee Foundation, a US philanthropic organization, will integrate media and technology enhancements throughout Apogee's global programs to discover, develop and celebrate creative excellence.

London, United Kingdom, January 02, 2009 --( Aurience Ltd., a London based media consulting group, and The Apogee Foundation, a New York based philanthropic organization, are expanding their arts and media collaboration by integrating media and technology enhancements throughout Apogee's worldwide programs for discovering, developing and celebrating artistic excellence.

Apogee President Kenneth Schneider, also now serving as CEO of Aurience Media following the successful creation of this joint venture, said: "Apogee's global family of professionals has achieved a marvelous record of innovation 'achieving the potential of human excellence in the performance arts.' The Aurience team is proud to further this legacy: extending the reach, scope and effectiveness of Apogee's global operations through the penetration of media and technology."

The media and technology enhancements to be introduced through the Aurience-Apogee alliance will include film, television, recording, interactive media and communications products and services designed to:

- broaden the exposure and experience of Apogee Awards laureates by documenting and publicizing their talents and achievements;

- maximize the effectiveness and accessibility of Apogee Academy training programs for participants and audiences worldwide; and

- upgrade Apogee Artists events and productions into global showcases promoting gifted emerging artists and celebrating creative excellence.

During the coming season, these efforts will be particularly focused on the ramping up of Apogee's Synergy Programs, which promote intercultural collaboration among the world's great creative and spiritual traditions.

To hear an interview with Kenneth Schneider discussing Aurience Ltd's collaboration with The Apogee Foundation, visit:

The Aurience-Apogee alliance began in 2006 with radio and television broadcasting of Apogee events in the former Soviet Union, and continued in 2007 with a grant by Aurience of audio-video, photo and computer equipment for archiving of Apogee's activities around the world. In 2008, the two organizations escalated their collaboration by co-producing live and recorded Synergy Program events in New Orleans and Los Angeles, an ongoing project that will continue during 2009 at events planned in Japan and India, and honoring both the great performing arts and media and technology traditions of each of these cultures.

To view the full version of this article, visit:

About Aurience Ltd. ®
Aurience Ltd. is an international media & technology consulting group with the motto "Work to Inspire." The firm has particular strengths in developing and implementing new forms of East-West market synergies, and special capabilities at the elite levels of the arts and athletics sectors of these industries and regions.

About The Apogee Foundation ®
The term "ap'‐o‐gee" means "the highest point, the culmination." The Foundation’s vision is guided by the belief in the power of the performance arts to embody and inspire the pursuit of human excellence. By virtue of this vision and Apogee's innovative approach to its implementation, the Foundation has become an internationally recognized platform for the fostering and promotion of mankind’s greatest vision of itself.

Kenneth Schneider, President and CEO of Aurience Ltd
One Heddon Street, Mayfair
London W1B 4BD England
+44.20.7870.3990 or +1.310.928.7808

Camran N. Shafii, Senior Vice President of The Apogee Foundation
1001 Avenue of the Americas, 12th Floor
New York, NY 10018 USA
+1.646.224.6960 or +1.888.APOGEE.8

Aurience Ltd and The Apogee Foundation
Kenneth Schneider
One Heddon Street, Mayfair
London W1B 4BD England