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New Personal Branding Book for Job Seekers Helps People Find Work in the Economic Downturn


In her new book, How YOU™ Are Like Shampoo for Job Seekers: the proven Personal Branding System to help you succeed in any interview and secure the job of your dreams, author Brenda Bence shows readers how clearly defining and communicating a job-seeker personal brand is one of the most powerful ways to make that all-important connection with the interviewer and get offered the job they want.

Chicago, IL, January 08, 2009 --(PR.com)-- The long-held belief that ‘the most qualified person gets the job’ is a myth. According to personal branding expert Brenda Bence, the truth is: You’re more likely to be selected for a job based on how well you connect with the interviewer than based on your experience or education.

In her new book, How YOU™ Are Like Shampoo for Job Seekers: the proven Personal Branding System to help you succeed in any interview and secure the job of your dreams, author Brenda Bence shows readers how clearly defining and communicating a job-seeker personal brand is one of the most powerful ways to make that all-important connection with the interviewer and get offered the job they want.

How YOU™ Are Like Shampoo for Job Seekers, the second book in Brenda Bence’s personal branding series, will be released internationally on January 2, 2009. Brenda offers the job hunter the first practical, step-by-step personal branding system geared specifically to the job search process – before, during, and after interviews.

How YOU™ Are Like Shampoo for Job Seekers shows readers how to:
· Define, communicate, and take control of their personal brand before, during, and after job interviews.
· Leverage the 6 personal brand positioning elements that other job seekers don’t know.
· Master the 5 everyday activities that best communicate their personal brand to potential employers.
· Avoid the Top 20 Job-Seeker Personal Brand Busters™ that can hurt their chances of getting the job you want.
· Build trust and excitement before, during, and after every interview.
· Command the highest possible salary once they’re offered the job they really want.

Brenda Bence’s first book in her personal branding series, How YOU™ Are Like Shampoo: The breakthrough Personal Branding System based on proven big-brand marketing methods to help you earn more, do more, and be more at work, was an award-winning finalist in three categories in the 2008 National Best Books Awards.

In her 25-year career as an international branding expert, Bence has helped to build some of the world’s most recognizable brands, including Pantene, Head & Shoulders, and Vidal Sassoon. Just as these products cut through the clutter of other products on the shelf to become the “brand of choice,” Bence’s personal branding system can help job applicants cut through the pool of other candidates to become the “brand of choice” to potential employers.

“U.S. President-Elect Barack Obama’s use of personal branding is a dramatic example of how powerful this process can be,” says Bence. “My goal is to help readers harness this power to land the job of their dreams and achieve fulfillment at work.”

Here are just a few of the locations where How YOU™ Are Like Shampoo for Job Seekers will be available starting January 2, 2009: Amazon.com, Barnes and Noble, Borders Books, AtlasBooks.com, and BrendaBence.com

About the Author:
Brenda S. Bence is an internationally recognized branding expert, Certified Executive Coach, and powerhouse speaker and author. With an MBA from Harvard Business School, her career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and 50 countries. As President of Brand Development Associates (BDA) International Ltd., Bence spends more than 50% of her time traveling the world speaking, training, and coaching individuals and corporations to greater success through creative yet practical brand development. Bence is a popular presenter, sharing her unique approach to branding at conferences, conventions, and with companies all across the globe. She splits her time between homes in Thailand and the U.S.

Brenda Bence is available for television, radio, and press interviews to talk about her book and topics on personal or corporate branding. Contact 312-214-4994, or write to Daniel.Jackman@BDA-Intl.com for availability.

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Contact Information
Brand Development Associates International Ltd
Daniel Jackman
+312-214-4994
Contact
www.bda-intl.com

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