Sharon, MA, January 08, 2009 --(PR.com
)-- More and more retailers are enhancing their websites with short product video clips onsite. That’s because it has been proven that a short video clip showcasing the product and its functionality, or one simply appealing to the shopper’s emotions, increases the likelihood of purchase.
Retailers using Treepodia – the leading provider of smart video platforms for online stores – have enjoyed the benefits of this important tool throughout the busiest period of the year – the holiday season.
The average increase in conversion rate for items featuring video during December amongst retailers using the Treepodia platform was 125% (more than double).
Retailers can use the dashboard, included with the smart video platform, to see for themselves the effect each video has on bottom line sales. The Treepodia platform also allows retailers to run multiple parallel AB tests, so that they can easily decipher what works best on their sites.
“We see fascinating things happening with video. Video content is performing wonders for our customers, the online retailers,” commented Treepodia CEO Tal Rubenczyk. “The tricky part is to track what works and what doesn’t, and then leverage the content that is most successful.”
That is where the Treepodia platform comes into effect.
“We saw that there is a huge difference in conversion for different background music”, advised Rubenczyk. “For example, relaxed and slow music is by far more effective for promoting luxury items.”
As bandwidth is becoming less of an obstacle for consumers, video is becoming a must-have for online retailers and any other online business that wants to see increased conversion rates.
About Treepodia, Ltd.
Treepodia is the leading video platform provider for online retailers. Founded in 2007 by experienced e-commerce professionals, the Treepodia unique smart video platform gives online merchants the power of effective, adjustable video messages right on their product pages - hassle-free. Treepodia offers a unique cost per view model with ROI guaranteed. Customers include Online Golf, Forzieri, EyeBuyDirect, Emjoi and more.