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Iatria Spa and Health Center Selected as Flagship Location for U.S. Launch of Skin Diagnostic Aid


Raleigh, NC, January 08, 2009 --(PR.com)-- Dave Mangrum, president and CEO of Iatria Spa and Health Center, has announced that the spa has been selected by IntuiSkin, a subsidiary of MEMSCAP (NYSE Euronext: MEMS), the leading provider of innovative solutions based on MEMS (micro-electro-mechanical systems) technology, as one of five nationwide flagship locations for the United States rollout of the company’s newest product line, IOMA™. A unique concept that puts technology at the service of the skin, Skin Evidence for IOMA™ is medical equipment that serves as a patented skin diagnostic aid. Currently available throughout Europe and Australia, the tool analyzes the skin in the following areas: fine lines, wrinkles, pigmentation (color and hyper-pigmentation), redness, hairiness, sebum, hydration, trans-epidermal water loss (TEWL) and cutaneous temperature. Based on the results, the skin care practitioner is able to clearly identify the needs of their client’s skin so that they can recommend the appropriate regimen and care.

Each client can elect to have their results anonymously stored in an international database of users which provides skin care professionals with a worldwide analysis of skin. This technology is free with any facial and is available at Iatria at Creedmoor Road, located at 8020 Creedmoor Road, and at Iatria at Wakefield Crossings, located at 13200 New Falls of Neuse Road. For more information, call (919) 870-1975 or visit www.iatria.com.

“We are proud that IntuiSkin has selected Iatria to be one of only five United State locations to rollout their newest technology,” said Mangrum. “IOMA™ will provide our skin care practitioners with more detailed information than ever before so that they can truly provide the best skin care regimen possible for each individual.”

“Iatria’s reputation for excellence is well-known in France which is why we selected them as one of five flagship sites for our new product,” said Jean-Michel Karam, chairman and CEO of MEMSCAP. “All of the other sites that we selected for this rollout are of the same caliber and are widely respected by thought leaders in our industry.”

About Iatria Spa and Health Center:
Iatria Spa and Health Center is a full-service medically oriented spa with three locations in the Triangle area of North Carolina. The spa helps guests to escape the everyday stress through massages, facials, hand, face and body treatments, and spa day packages. Under the supervision of an on-site medical doctor and with nurse practitioners performing the services, Iatria offers laser hair removal, Botox®, Restylane®, Juvederm™, Radiesse®, laser skin rejuvenation, Syneron Matrix IR fractionalized light therapy for acne scarring, wrinkle reduction and skin tightening. Iatria was named Top Day Spa/Medical Spa Chain in the Country by Day Spa magazine, a Five-Star Beauty Destination by NewBeauty magazine, one of the Top 20 Day Spas in the country by Launchpad magazine, Best Day Spa in the Triangle Award from Independent Weekly, and the Best Spa in western Wake County in The Cary News’ yearly “Best of the West” poll. The Triangle Business Journal’s Book of Lists has named Iatria one of the Top Women Owned Businesses in the Triangle every year since 2005, and the firm is a two-time recipient of the Pinnacle Business Award for Steady Growth and Profitability. For more information, call (919) 870-1975 or visit www.iatria.com.

About IntuiSkin:
IntuiSkin is a fully owned subsidiary of the MEMSCAP Group. It is the provider of innovative skin dedicated systems, products and services for a wide variety of applications and fields. Leveraging on the group expertise, experience, vast patent portfolio and years of dedicated research by its teams, as well as on the validation of its products by the scientific and cosmetic industries’ most renowned names, it has developed and created a unique technology that puts science at the service of your skin. IntuiSkin provides each skin with tomorrow’s products, in order to cater to the skin’s specific needs. For more information, visit www.intuiskin.com.

About MEMSCAP:
MEMSCAP is the leading provider of innovative micro-electro-mechanical systems (MEMS)-based solutions. MEMSCAP standard and custom products and solutions include components, component designs (IP), manufacturing and related services. MEMSCAP customers include Fortune 500 businesses, major research institutes and universities. The company's shares are traded on the Eurolist of NYSE Euronext Paris S.A (ISIN: FR0010298620-MEMS), where MEMSCAP belongs to the Next Economy segment. More information on the company's products and services can be obtained at www.memscap.com.

Keywords:
Dave Mangrum, Iatria Spa and Health Center, Iatria at Creedmoor Road, Iatria at Wakefield Crossing, MEMSCAP, IntuiSkin, IOMA™

Patty Briguglio
MMI Associates, Inc.
(919) 233-6600
patty@mmimarketing.com
PR Firms Raleigh, NC

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Contact Information
Iatria Day Spa
Patty Briguglio
919-233-6600
Contact
www.mmimarketing.com

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