NAFA Presents Masters' Seminar on Carbon Footprint Calculation and Management

Fleet managers may soon be asked about the carbon footprints of the fleets, if they haven't been asked already. NAFA presents a seminar on April 24, 2009 to help teach fleet managers how they can calculate their fleet’s carbon footprint.

Princeton, NJ, January 11, 2009 --( "The time has come when fleet managers need to know how their fleet effects the environment," said Stephen B. Russell, the moderator for Masters' Seminar: Carbon Footprint Calculation and Management, which will be presented by NAFA on Friday, April 24, 2009 in New Orleans. The seminar provides an explanation of the contribution of vehicle emissions to greenhouse gases (GHG), as well as an examination of GHG emissions reduction strategies including fuel conservation and the impact of alternative fuel substitutions.

Fleet managers will learn how to calculate the carbon footprint of their fleet, the effect different types of fuel have on the environment, and how to track their fleet's environmental performance over time. The seminar is led by Jason Mathers, the Fleet Project Manager, Corporate Partnerships Program, for the Environmental Defense Fund.

The seminar also serves as an explanation of United States EPA fleet mandates and marks the official rollout and demonstration of the EDF-NAFA carbon emissions calculator. This calculator has been built to follow EPA guidelines and was designed for use by fleet managers.

"If a fleet manager hasn't been asked by upper management or the City Council yet what the carbon footprint of their fleet is, that day is coming soon," added Russell. "This is an opportunity to be ahead of the curve when they ask. Not only will fleet managers have an opportunity to calculate the footprint, there will be exercises to measure the impact if they decide to change the mix of their fleet to alternative fuels or vehicles. They will also learn about how the various fuels effect the environment, so they can make an informed decision about the future types of 'green vehicles' and how effective they will be in the future."

"Knowing your carbon footprint will also empower you to set performance best metrics for reducing your fleet's environmental impact," explained Mathers, who works with today's leading companies to identify, develop, and implement innovative environmental practices that make business sense. He is currently working to advance the Carbon Neutral Fleet Management partnership with PHH Arval, promote sustainable practices in the retail sector with Wal-Mart, and build demand for low-carbon transportation fuels. An experienced analyst and advocate, Mathers organized leading global change scientists on important policy developments while working as an outreach specialist with the Union of Concerned Scientists.

Stephen B. Russell is the Fleet Services Superintendent for the City of Keene, New Hampshire. In addition, he serves as the Chair for NAFA's Fuels & Technology Advisory Council.

The Masters' Seminar takes place one day before the start of NAFA's 2009 Institute & Expo in New Orleans, LA. The I&E, which runs April 25-28, features Graeme Maxton as the Keynote Speaker and includes over 60 hours of fleet training, education and workshops; the Public Safety Roadeo and a large collection of emergency vehicles, Green Fleet Ride-and-Drive where you can test drive various alternative fuel vehicles; the Green Zone, which contains the latest in "green" products, information, and services; and an Expo Floor with over 150 companies showing their latest products and services. Future I&E locations include Detroit (2010), Charlotte (2011), St. Louis (2012), and Atlantic City (2013).

About NAFA Fleet Management Association

NAFA Fleet Management Association, Inc. is a not-for-profit, individual membership professional society serving the needs of members who manage fleets of automobiles, SUVs, trucks, vans and a wide range of specialized mobile equipment for organizations across the globe. NAFA is the association for the vehicle fleet management profession. NAFA’s Full and Associate Members are responsible for the specification, acquisition, maintenance, and remarketing of more than 3.5 million vehicles – including in excess of 1.1 million trucks. In fact, NAFA Members across the North American continent have more than 350,000 medium- and heavy-duty trucks in their fleets, totaling more than $21 billion dollars in assets for medium- and heavy-duty trucks alone. For more information visit

NAFA Fleet Management Association
Gary Wien