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Gatekeeper Systems and Sensormatic Join Forces to Offer Retailers a More Comprehensive End-to-End Solution to Combat Cart and Pushout Theft


Gatekeeper Systems and Sensormatic join forces offering a comprehensive loss prevention solution to help prevent pushout theft and to increase retailers data reporting capabilities.

Irvine, CA, January 15, 2009 --(PR.com)-- Gatekeeper Systems announced today a strategic alliance with Sensormatic to help retailers improve operations with a range of integrated end-to-end cart containment and loss prevention solutions that blend technological sophistication and ease-of-use. As the leading provider of intelligent cart solutions for over ten years, Gatekeeper joins forces with Sensormatic, the industry leading provider of vital retail loss prevention solutions, to offer retailers cost effective systems to prevent shopping cart loss and merchandise theft while maintaining high customer service standards. Today’s retailers are plagued by shopping carts increasingly used as the tool of choice among shoplifters or organized retail theft rings called "boosters". From organized theft rings to individual repeat offenders, untold amounts of stolen goods literally are rolling out of retailers’ front doors.

Shoplifters use shopping carts to steal large quantities of high-value merchandise, often escaping with hundreds of dollars worth of goods. Carts allow thieves to appear less conspicuous. Utilizing its patented technology, Gatekeeper’s purchek® prevention system provides cost-effective protection against pushout theft while preserving a customer-friendly shopping experience. purchek®, the industry's leading in-store, anti-theft solution with an integrated self-locking wheel, dramatically reduces cart-based theft. The system is completely transparent to the customer, eliminating the need for gates and customer guidance systems.

Retailers struggle with improving operational efficiency while maintaining visibility of store level events. Retailers now can take advantage of Sensormatic SmartEAS® (electronic article surveillance) business intelligence platform offered by ADT, to seamlessly integrate the Gatekeeper line of cart-based technology solutions. Integrating the SmartEAS platform into Gatekeeper’s technology offers retailers more enterprise level intelligence, enhanced data reporting capabilities, and improved visibility to store level events, such as pushout theft. By joining the two solutions retailers can benefit from improved operational performance, while achieving a maximum return on investment with minimal capital outlay. Also, retailers can leverage the additional functionality of the American Dynamics® Intellex brand intelligent video management system to capture more significant details of pushout theft events for forensic analysis.

A recent research study by RIS News and IHL Group states that spend on business intelligence software is planned to grow over 50% in 2009 as retailers look to improve efficiencies during the economic downturn. More information on the study can be found at www.ihlservices.com.

According to Greg Buzek, President of IHL Group, “As business intelligence becomes more IT-centric strategic partnerships like Gatekeeper and Sensormatic make sense for retailers to achieve operational improvement. Retailers worldwide face a host of challenges in order to remain competitive and protect the bottom line. By leveraging the collective solution capabilities of these two industry leaders for loss prevention, retailers can gain efficiencies in a similar way they that they have seen by adopting integrated software suites for their merchandising and inventory control initiatives.”

“With over 1.2 million shopping carts protected worldwide, Gatekeeper can now combine the GS Technology Platform with the flexibility of Sensormatic’s open architecture, solutions to reduce the total cost of infrastructure deployment,” according to purchek® Product Manager Craig Greenberg. “To improve operations, Gatekeeper’s purchek® system is integrated with the Sensormatic UltraLink SmartEAS enabling customers to transition labor-intensive manual paper logs that are often incorrect to more accurate real-time tracking and data capture enterprise reporting for improved data integrity and better visibility of daily events,” added Greenberg.

“Through our relationship with Gatekeeper, we have the combined technology resources to easily tailor solutions targeted to meet the unique challenges retailers face in any environment,” said Scott Clements, Vice President & General Manager, Sensormatic. “Integrating Gatekeeper’s cart-based, loss prevention infrastructure with our comprehensive portfolio of solutions helps retailers enhance business intelligence and maximize operational efficiency while reducing shrink and improving profitability.”

About Gatekeeper Systems
Gatekeeper Systems is the leading provider of intelligent cart solutions for retailers to prevent shopping cart loss and merchandise theft. Gatekeeper’s patented GS Technology Platform is the solution of choice for 19 of the top 20 Global Retailers. Gatekeeper has offices located in the U.S., Canada, Europe, and Hong Kong as well as global distribution outlets, allowing solutions to be easily accessed by major retailers worldwide. More information about the company’s shopping cart containment and loss prevention solutions can be found on its Web site www.gatekeepersystems.com.

About Sensormatic
Sensormatic, part of Tyco International, is the industry leading provider of vital loss prevention and operational improvement technologies. Backed by more than 1,500 patents for innovative, market-leading technologies, its solutions portfolio is sold through ADT and Tyco partners around the world. From the front of the store through the entire retail supply chain, its products and services help keep losses lower – and profits higher. Today, over 80 percent of the world's top 200 retailers that use EAS rely on Sensormatic solutions including Sensormatic EAS, source tagging, data analytics and in-store item level intelligence solutions. Sensormatic is investing in forward-thinking solutions by implementing dual EAS-RFID technology, providing item level security and visibility in an ever changing retail environment. For more information, please visit www.sensormatic.com.

Contact:
Gatekeeper Systems, Inc.
8 Studebaker
Irvine, CA 92618
Tel: 888-808-9433
Contact: Karryn Gleckner
Email: kgleckner@gatekeepersystems.com

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Contact Information
Gatekeeper Systems
Karryn Gleckner
888-808-9433
Contact
www.gatekeepersystems.com

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