Collegeville, PA, January 17, 2009 --(PR.com
)-- Nothing happens until there is a sale. In today’s dire economic climate, business people are desperate to increase their marketing results, but they are strapped with little time or money to initiate effective marketing programs. Written by Alyssa Dver, a recognized authority on marketing, the new book, No Time™ Marketing, gives businesses of all sizes essential information to make critical marketing decisions that directly impact lead generation and sales. Businesspeople know they need marketing initiatives, but an increasing number don’t have the time, money, or possibly the experience. It was precisely this need that motivated Dver to encapsulate her years of successful marketing experience in a no-nonsense book. The book is designed to deliver immediate guidance for businesses on limited budgets.
Steve Mariotti, Founder of National Foundation for Teaching Entrepreneurship, said, “Overwhelmed entrepreneurs will find immediate benefit from No Time Marketing. It provides a clear and concise explanation of why and how to do profit-driven marketing. No fluff. No time. No kidding.” Dver explains her key goal in writing the book, “No Time Marketing cuts to the chase and tells all the secrets high paid marketing consultants and agencies don’t want you to know – and maybe even a few things they don’t know!”
The book contains timed “To-Do” worksheets allowing readers to build their own marketing plans as they follow along step-by-step. Call out “No Time Tips” and “No Time No-No’s” throughout provide invaluable marketing advice. Plus, a marketing plan presentation template is included in the book and available online for download.
With its compact and affordable design, the book can be easily used as a valuable promotional or giveaway item to generate leads for companies that sell goods and services to small businesses, and to recognize their valued customers. Dver also does No Time Marketing presentations, workshops and teleconsulting. These are available to business associations, networks, employees, prospects, partners, and customers. More information on these programs and the book can be found at NoTimeMarketing.com where a free bookmark and highlighter pen are available. The book and bookmark are made from recycled materials.
Alyssa Dver is a former Chief Marketing Officer and current consultant for companies ranging from large multinationals to small startups. In 2007, BusinessWeek recognized Dver as one of eight female entrepreneurs to watch and her accomplishments have been covered by a number of reporters and writers. Dver is also the author of Software Product Management Essentials, a best seller endorsed by most expert organizations. She is a featured columnist for Software Magazine, and has been published in Forbes, BusinessWeek, Entrepreneur, Promo Magazine, MarketingProfs, and dozens more. Ms. Dver regularly presents at venues including The World Diversity Leadership Summit at the UN, The Women’s Congress, The American Marketing and American Banking Associations, and Strategic Management Institute. She is a Wharton graduate and is currently working on her PhD at the University of East London.
Preview endorsements come from an impressive group of entrepreneurial and marketing leaders: Diane K. Danielson, Founder & CEO, DowntownWomensClub.com; Victoria Colligan, Founder and CEO, Ladies Who Launch; Rick Chapman, Managing Editor & Publisher Sofletter; Author, The Product Marketing Handbook for Software and In Search of Stupidity: Over 20 Years of High-Tech Marketing Disaster”; Ja-Naé Duane, President & Founder, Wild Women Entrepreneurs; Brian Lawley, Author, Expert Product Management; Former President, Silicon Valley Product Management Association; Aileen Gorman, Executive Director, The Commonwealth Institute; Jack Sims, Speaker on Attainable, Sustainable Business Growth; Lynn Toomey, Chief Creativity Officer, Let's Gogh Marketing, Leader, Ladies Who Launch.
No Time Marketing: Small Business-sized Steps in 30 Minutes or Less is published by Anclote Press, an imprint of Meghan-Kiffer Press. For more information about the book, visit www. NoTimeMarketing.com. If you are a business writer and would like to set up an interview with the author, or request a review copy, please contact Michelle Brown at Steadfast Communications (610) 721-0492 or firstname.lastname@example.org.