New Book Reveals Little-Known Secrets of Advertising Psychology That Persuade Millions to Buy
Teaches Business Owners How to Use More Than 100 Techniques to Boost Sales.
Franklin Lakes, NJ, February 04, 2009 --(PR.com)-- Barely one in a hundred businesspeople know these facts about creating powerful advertising:
- 60% of people read headlines only. The headline must stop the reader or the campaign will likely fail.
- Captions under photos get 200% greater readership than non-headline copy.
- Ads with sale prices draw 20% more attention.
- Quadrupling an ad’s size doubles its attention value.
- Four-color ads are up to 45% more effective than black-and-white ads.
New York’s biggest ad agencies use dozens of these techniques every day to influence consumers to buy. And with the release of its latest business title, "CA$HVERTISING" by author Drew Eric Whitman, Franklin Lakes, New Jersey publisher Career Press makes them available to any business owner wanting to give their advertising a profitable boost.
"Every business can benefit from more effective advertising," said author Drew Eric Whitman, "from mom-and-pop pizza shops to international corporate giants. The techniques presented in "CA$HVERTISING" are based on human psychology--they work no matter what the product or where it’s sold."
"CA$HVERTISING" teaches readers:
· How to create powerful ads, brochures, sales letters, websites, and more.
· How to make people believe sales claims.
· Tactics of influence that persuade people to respond.
· Proven tactics for writing irresistible, “magnetic” headlines.
· The psychology of ad design, positioning, color, and pricing.
· Expert formulas, guidance, tips, and strategies.
This practical, fast-paced book is like a roller-coaster ride through the streets of New York’s famous advertising district. Packed with humor and Whitman's straight-talking intensity, "CA$HVERTISING" teaches the tips, tricks, and strategies that Madison Avenue’s top-gun copywriters and designers use for its million-dollar corporate clients.
CA$HVERTISING: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone (EAN 978-1-60163-032-2, pages: 207, price: $14.99) is published by Career Press. The book is available at Barnes & Noble, Borders, Amazon.com, and many other booksellers.
Additional information about CA$HVERTISING may be found at: www.Cashvertising.com. For Career Press' other titles: www.CareerPress.com
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- 60% of people read headlines only. The headline must stop the reader or the campaign will likely fail.
- Captions under photos get 200% greater readership than non-headline copy.
- Ads with sale prices draw 20% more attention.
- Quadrupling an ad’s size doubles its attention value.
- Four-color ads are up to 45% more effective than black-and-white ads.
New York’s biggest ad agencies use dozens of these techniques every day to influence consumers to buy. And with the release of its latest business title, "CA$HVERTISING" by author Drew Eric Whitman, Franklin Lakes, New Jersey publisher Career Press makes them available to any business owner wanting to give their advertising a profitable boost.
"Every business can benefit from more effective advertising," said author Drew Eric Whitman, "from mom-and-pop pizza shops to international corporate giants. The techniques presented in "CA$HVERTISING" are based on human psychology--they work no matter what the product or where it’s sold."
"CA$HVERTISING" teaches readers:
· How to create powerful ads, brochures, sales letters, websites, and more.
· How to make people believe sales claims.
· Tactics of influence that persuade people to respond.
· Proven tactics for writing irresistible, “magnetic” headlines.
· The psychology of ad design, positioning, color, and pricing.
· Expert formulas, guidance, tips, and strategies.
This practical, fast-paced book is like a roller-coaster ride through the streets of New York’s famous advertising district. Packed with humor and Whitman's straight-talking intensity, "CA$HVERTISING" teaches the tips, tricks, and strategies that Madison Avenue’s top-gun copywriters and designers use for its million-dollar corporate clients.
CA$HVERTISING: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone (EAN 978-1-60163-032-2, pages: 207, price: $14.99) is published by Career Press. The book is available at Barnes & Noble, Borders, Amazon.com, and many other booksellers.
Additional information about CA$HVERTISING may be found at: www.Cashvertising.com. For Career Press' other titles: www.CareerPress.com
###
Contact
Talcott Notch Literary Services
Gina Panettieri, President and Executive Editor
203-877-1146
cashvertising.com/index.html
Contact Gina Panettieri for Rights, Permissions, and Author Appearances. For Quantity Book Sales, Workshops, Consulting, use author contact form at: cashvertising.com/index.html
Gina Panettieri, President and Executive Editor
203-877-1146
cashvertising.com/index.html
Contact Gina Panettieri for Rights, Permissions, and Author Appearances. For Quantity Book Sales, Workshops, Consulting, use author contact form at: cashvertising.com/index.html
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