MCorp Consulting Announces Customer Experience Mapping Suite for Brand Marketers

Proven research and analytical tools help organizations prioritize and focus brand, marketing and customer experience investments.

Greenbrae, CA, January 20, 2009 --( In an economic environment where every dollar counts more than ever, MCorp Consulting announces the formal launch of their Customer Experience Mapping suite, a group of proven, proprietary research and analytical tools for brand marketers that take the guesswork out of decision making with actionable and accurate data to help guide brand and marketing investments.

"Today's marketers sense the importance of having a scorecard," says Michael Hinshaw, Managing Director of MCorp Consulting. "And since the value in almost all firms flows from their relationships, we've dedicated ourselves to charting the territory between organizations and their customers -- and giving our clients maps to help navigate it."

The powerful research and analytical tools that make up MCorp's Customer Experience Mapping suite include:

[Touchpoint Mapping]: Quantifies and prioritizes which touchpoints have the greatest effect on the bottom line, and shows where and how to improve them.

[Brand Mapping]: Takes the guesswork out of brand strategy by providing defensible links between marketplace opinion, competitive positioning, and brand development and execution.

[Loyalty Mapping]: Boosts retention -- and focuses service investments -- by pinpointing ways to drive loyalty among the "right" customers, improving positive word-of-mouth.

"With the traditionally 'soft' measurements around brand, marketing and customer experience, marketers have typically relied on qualitative input for decision-making. Not any more," continues Mr. Hinshaw. "After all, common practice doesn't always equal best practice."

MCorp Consulting has developed these tools over the last four years, driving business results for larger corporate clients, including a major division of a Fortune 5 conglomerate, one of the nation's largest software companies, and a leading non-profit association boasting over 3 million members.

Now, this expertise has been codified and systematized to cost-effectively offer quantifiable results to companies of all sizes, from 100 employees to many thousands. Delivered through research and consulting engagements, diagnostic surveys, audits and workshops, Touchpoint Mapping, Brand Mapping and Loyalty Mapping can measure and improve the touchpoints that drive brand, marketing and customer experience results.

About MCorp Consulting
MCorp Consulting is a research, brand and strategy consultancy that maps and improves the touchpoints between organizations and their customers, delivering better brand, marketing and customer experiences.

Touchpoint Mapping, Brand Mapping, and Loyalty Mapping® are proprietary research and analytical tools for brand marketers that take the guesswork out of decision making with proven, actionable and accurate data. Online at

For more information, visit MCorp Consulting on the web, or call Lannette Ingels at 415-258-8517.

MCorp Consulting
Denise Goldman
415 526-2124