Boston, MA, January 24, 2009 --(PR.com
)-- The Green Education Foundation, Green Mountain Coffee and the Sargent College Rotaract Club are co-sponsoring BU Green Day at Boston University which takes place on Feb. 4, 2009. BU Green Day is designed to launch a lifetime of eco-friendly coffee-drinking habits in students and educate them on creative ways to reduce their carbon footprint. BU Green Day is part of National Green Week an environmental awareness campaign that is mobilizing students from across the country to participate in green curriculum and a waste reduction program designed to eliminate 1000 tons of trash.
A key component of BU Green Day includes the dissemination of reusable coffee mugs generously donated by Green Mountain Coffee. The student union will showcase environmental exhibits presented by a broad spectrum of student clubs, including those interested in biking, engineering, gardening, photography, and energy conservation. These clubs will compete for a Green Mountain Coffee “Green In-Action Award.” Later in the day, there will be a viewing of the movie Flow: For the Love of Water, and a selection and presentation of the Green In-Action Award. This award will be given to the student group with the most impactful and sustainable green innovation.
Students will also be participating in a follow-up online survey to measure their continued reusable mug use one month after BU Green Day to determine their success in reshaping their coffee-drinking habits.
“By participating in BU Green Day, students will learn that simple decisions such as the utilization of reusable travel mugs can combat monumental environmental problems,” says Victoria Waters, President and Founder, Green Education Foundation. “Young adults are in the best position to impact the future of our environment by developing green behaviors that become lifelong habits,” adds Waters.
U.S. Senator John Kerry recognized the importance of National Green Week, noting that it “is not only effective in reducing waste but it is also an interactive way for students to learn about the environment.”
“Boston University is honored to be selected by the Green Education Foundation to be their pilot university for National Green Week. We would also like to thank Green Mountain Coffee for supporting BU Green Day with the donation of reusable coffee mugs. BU understands that becoming green makes sense both financially and environmentally,” commented Karen Jacobs, Clinical Professor and advisor to the Sargent College Rotaract Club, Boston University College of Health and Rehabilitation Sciences: Sargent College.
"We applaud the efforts of BU Green Day and the Green Education Foundation for providing a forum for the community to take action on environmental responsibility," said Michael Dupee, VP of Corporate Social Responsibility at Green Mountain Coffee Roasters, Inc. "We believe that even small steps that individuals can take -- like choosing sustainable coffee and using reusable coffee mugs -- can help make our world a better place. We look forward to sponsoring these initiatives and being inspired by the creative ideas that arise through the Green In-Action Award."
The Green Education Foundation recommends that universities interested in replicating this opportunity during National Green Week 2010 contact firstname.lastname@example.org for more information.
About Green Education Foundation
The Green Education Foundation, a no-profit organization, provides educational resources that promote sustainable, impactful pro-green behaviors in children, families and communities. We believe that children are in the best position to change the future with consistent and learned green behaviors. Green Education Foundation guides this younger generation through its programs and tools by effectively linking hands-on activities with academics. For more information, please visit www.greeneducationfoundation.org or call 1-888-668-2298.
About Green Mountain Coffee
Green Mountain Coffee, a segment of Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the specialty coffee industry for its award-winning coffees and socially and environmentally responsible business practices. Green Mountain Coffee sells more than 100 high-quality coffee selections, including Fair Trade Certified™ organic coffees, under the Green Mountain Coffee® and Newman’s Own® Organics brands through its wholesale, direct mail and e-commerce operations (www.GreenMountainCoffee.com). Green Mountain Coffee also produces its coffee as well as hot cocoa and tea in K-Cup® portion packs for Keurig® Single-Cup Brewers. GMCR has been recognized repeatedly by CRO Magazine, Forbes and SustainableBusiness.com as a good corporate citizen and an innovative, high-growth company.
About Boston University
Founded in 1839, Boston University is an internationally recognized institution of higher education and research. With more than 30,000 students, it is the fourth largest independent university in the United States. BU contains 17 colleges and schools along with a number of multi-disciplinary centers and institutes which are central to the school's research and teaching mission.