Melville, NY, January 25, 2009 --(PR.com
)-- The EGC Group, voted Best Advertising Agency by Long Island Business News, has selected DoubleClick Inc., a premier provider of digital marketing technology and services, as its provider for digital ad management. The EGC Group will be using DoubleClick's integrated DART® platform to meet the digital marketing needs of The EGC Group and its clients. The EGC Group's Digital Department is rapidly growing and specializes in search engine marketing, online media buying and planning, web development and social marketing. DoubleClick's integrated DART platform allows The EGC Group to better serve display advertising and conduct effective search marketing campaigns.
The solution also allows for more comprehensive analysis and reporting across all digital channels to deliver optimal results for The EGC Group’s clients. Through the use of DoubleClick's DART platform, including DART for Advertisers (DFA) and DART Search, the EGC Group collaborates with its clients to seamlessly integrate digital advertising into overall marketing efforts. The integrated solution gives the EGC Group clients the ability to manage all their digital marketing with greater efficiency and flexibility. "The EGC Group's Digital Department has experienced significant growth recently and we are pleased with the streamlined ad management services of DoubleClick” said Ernie Canadeo, President and CEO of The EGC Group. Tony Valado, The EGC Group’s Digital Strategist notes, "We are really looking forward to implementing the most advanced ad management platform on the market today, allowing us to centrally manage creative assets, traffic more compelling ads, track results beyond impressions and clicks, and ultimately provide better conversion and optimal ROI to our clients."
DoubleClick and DART are trademarks of Google Inc.