Pelican Bay Ltd. Names Mary O’Donnell as CEO

Pelican Bay Ltd., a Florida based producer of gourmet baking, beverage and seasoning mixes, hires Mary O'Donnell, formerly of Robert Rothschild Farm, as new CEO.

Dunedin, FL, January 27, 2009 --( Pelican Bay Ltd., a leading producer of gourmet baking, beverage and seasoning mixes based in Dunedin, Fl announced the appointment today of Mary O’Donnell as CEO. The new position, effective immediately, was announced by Char Pfaelzer, founder and President of Pelican Bay Ltd. Ms. O’Donnell brings over 20 years of experience in product development, production and executive and directorial positions in consumer products and specialty food companies such as Robert Rothschild Farm, Little Tikes, Inc. and American Greetings, Inc.

“Mary joins us at a crucial time in the growth of our company and we are thrilled to have a CEO with her vast experience take over the helm and lead us into the next phase,” comments Char Pfaelzer, Pelican Bay Ltd. Founder and President. “As the hottest trend in 2009 is entertaining at home, we are already well positioned during these challenging economic times with our signature “Make Your Own” baking and beverage mixes. Whether purchasing products to have something special for your family, or as a gift for a hostess or a friend, our products are a beautiful, delicious and affordable choice.”

“Char has built a great company with high quality products and a strong team,” says Mary O’Donnell, CEO Pelican Bay Ltd. “I look forward to being a part of getting to the next level of growth.”

Before joining Pelican Bay Ltd., Ms. O’Donnell was President and CEO of Ohio-based gourmet food producer, Robert Rothschild Farm. Revenue increased over 350% under her leadership. Ms. O’Donnell is credited with transforming and reinvigorating the brand, adding new product categories and improving systems and procedures to optimize the success of all business functions. Prior to Robert Rothschild Farm, Ms. O’Donnell was the Director of Marketing, at Little Tikes, Inc. where she led the team responsible for the design, manufacturing, marketing and financial initiatives for all outdoor products.

Ms. O’Donnell is a graduate of The Ohio State University and completed an MBA from Cleveland State University. She will be relocating from Ohio to Florida with her husband and two children and will be based at the company headquarters in Dunedin, Florida.

Pelican Bay, Ltd is a leading producer of gourmet and specialty baking, beverage, and spice mixes. Pelican Bay Ltd. is based in Dunedin, Fl and distributes products worldwide through its wholesale, retail and private label businesses. Founded in 1982 by Char Pfaezler who was blending herbs in her kitchen as a hobby, Pelican Bay Ltd. has grown from the kitchen table to a 60,000 sq ft production facility. Known for great recipes, award winning packaging, decorative and innovative gifts, the Pelican Bay products are available at specialty and gift stores nationwide and on line at

Pelican Bay Ltd.
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